A website allows you to reach a larger audience and provide the right information to the right people. However, designing a website to be both useful and interesting is not a walk in the park. The website design, after all, has the potential to either create or destroy opportunities for your business.
Fortunately, a professional website development agency can help you create a website by combining content, design, and technology. This ensures that no opportunities are missed along the user journey and conversion path. Although you may still encounter problems along the way, such as low conversion rates.
Read on to figure out why your website’s conversion rate is low.
You Don’t Have a Call to Action (CTA)
Customers can call you directly from their phone using your website’s ‘Click to Call’ feature. Because businesses are becoming more mobile, why not allow customers to connect with you? The most important call to action on a website is a ‘call now’ button.
You Don’t Use WhatsApp Synchronization
WhatsApp has a significant impact on customer satisfaction as a communication channel. It has recently surpassed email and SMS as the primary business communication channel. Click to Call creates a personalized, direct, and simple communication channel.
Your Website Form Has Inaccuracies
On website forms, autofill details, fields, input constraints, and validation errors are becoming more common. A multi-step form, hint text, or even a field label are not taken into account. Poorly structured and validated forms erode brand credibility and user trust.
You Don’t Use Captcha
Users are concerned about the lack of a Captcha. Captcha is a technology that is used on websites to prevent bot attacks. Captchas do, in fact, protect websites from malicious software. To determine user behavior, some websites use a triggered Captcha test.
You Don’t Integrate SSL
SSL encrypts data transmitted between devices and websites. All financial transactions, user logins, and communications are encrypted using SSL. It boosts the site’s credibility and has become a standard for all websites.
You Don’t Optimize Your Social Media
Visitors can easily share your content with social media links on your website, expanding the reach of your brand. It increases content engagement, community participation, brand awareness, and lead generation.
You Don’t Check for Content Duplication
Duplicate content smacks of plagiarism or inconsistency, both of which are detrimental to the search engine rankings of your website. Websites must have content that is up to date, concise, and easy to consume. These types of content usually serve a purpose and direct the user to the next stage.
You Don’t Have a GMB Listing
GMB allows your company to be found and stand out in Google Local Searches across all devices. Yes, it helps with search engine optimization. You can share accurate information about your company by using user reviews, ratings, and images.
Your Links are Broken
While web pages are frequently relocated or deleted, broken links have an impact on search rankings. Broken links can lead to higher bounce rates and lower page landing rates.
Your Website Isn’t Mobile-Friendly
In today’s business world, a mobile responsive website is a must-have. A responsive design optimizes your website for users who access it through a variety of devices. A responsive website attracts more visitors and improves its search engine rankings. Your website must be mobile-friendly in order to reach your customers.
Conclusion
As a business owner, you must understand the importance of ongoing engagement. So when you acquire the services of a professional digital marketing team, ensure that they are with you from the beginning. Again, the work doesn’t stop at the launch of your new and improved website. Make it a habit to evolve and grow for the best!
Co Media, a leading digital marketing agency in Melbourne, offers accessible professional services for almost all types of businesses today. Work with us today and reach your goals in no time!
