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May 10
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Social Media Trends Marketers to Look Out for in 2022

By Lucas Cook Facebook Ads, Google Ads
people working

With 72 percent of businesses relying on social media data to make informed decisions, this new avenue has gone a long way from simply being a communication tool between individuals….

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May 10
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Factors Affecting the Effectiveness of Facebook Advertising

By Lucas Cook Facebook Ads
facebook ads

Facebook remains one of the most widely used social media platforms on the planet, which means it is a lucrative space for advertisers. Unfortunately, misconceptions and misunderstandings regarding Facebook advertising…

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May 04
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The Dos and Don’ts of Facebook Advertising

By Lucas Cook Facebook Ads
facebook ads

If there’s one thing that brands should know now about advertising, it is that they should definitely do Facebook ads. With around 800 million Facebook users and counting, Facebook is…

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May 04
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5 Effective Ways to Improve a Website’s Lead Generation

By Lucas Cook Google Ads
benefits of lead gen

First and foremost, in order to understand how to enhance our website, we must first have a basic understanding of the lead generation process. It is not immediately clear what…

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Apr 26
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Short-Form vs Long-Form Content for Brand Awareness

By Lucas Cook SEO
content marketing

You know you should offer educational content to build your brand, educate your customers and highlight the unique aspects of your business. But are you using the right type of…

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Apr 26
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Tips to Choose the Right Google Ad Keywords for Your Campaigns

By Lucas Cook Google Ads
Google Ad Keywords

Choosing Google Ads Keywords for your campaigns is one of the most important decisions you have to make when optimising a Pay-Per-Click (PPC) campaign. Choosing a good keyword can be…

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Apr 20
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7 Crucial Mistakes to Avoid When Designing a Landing Page

By Lucas Cook Website
website design

In recent years, the need for digital marketing has skyrocketed simply because more and more users are using the Internet to meet their everyday needs. For this reason, companies use…

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Apr 20
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5 Important Components of Search Engine Optimization Audits

By Lucas Cook SEO
optimization audits

A Search Engine Optimization (SEO) audit is used to add value and give companies insight into their organic search results. By evaluating critical SEO factors, companies can develop a prioritized…

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Apr 12
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How to Fix Common Issues with Your Google Ads Not Showing

By Lucas Cook Google Ads
people working

So you posted an ad campaign in Google Ads and see no impressions or clicks. The ad may not even be showing up! Now what?  Don’t freak out! The failing…

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Apr 12
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Tips on How to Get Your Local Business Noticed Online

By Lucas Cook Business
working on laptop

Smarter business owners understand that if you want to reach as many audiences as possible, taking your business online is the way to go. Local businesses are especially recognising the…

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