There’s always been a debate over which online advertising channel is best for businesses—Facebook or Google. The answer is simple: both. You might think that this is a copout or…
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Choosing the right Google Ads platform for your business, selecting the right location and bidding strategy, and fulfilling your customers’ needs through relevant keywords is an excellent place to start…
With 72 percent of businesses relying on social media data to make informed decisions, this new avenue has gone a long way from simply being a communication tool between individuals….
First and foremost, in order to understand how to enhance our website, we must first have a basic understanding of the lead generation process. It is not immediately clear what…
Choosing Google Ads Keywords for your campaigns is one of the most important decisions you have to make when optimising a Pay-Per-Click (PPC) campaign. Choosing a good keyword can be…
So you posted an ad campaign in Google Ads and see no impressions or clicks. The ad may not even be showing up! Now what? Don’t freak out! The failing…
Google Ads is not as simple as clicking a few buttons and just letting an automated system go off. In truth, there are quite a few aspects that need constant…
When you want to see different outcomes, you have to implement something you have never done before; something that is different from what you have been previously doing. With that…
You’re bound to have high expectations no matter what strategy you’re working on or applying. But sometimes, despite your best efforts, you don’t get the results you’re hoping for. While…
Did you know that Google Ads help to generate an average of two dollars for every dollar spent? Now that’s some incredible return on investment, especially for those with massive…