Digital strategies continue to evolve at a rapid pace so you must check in at least once a year to see where you can improve. Here are some of our top digital marketing goals and strategy update suggestions for 2020.
Refresh Your Website Design And Content
Now is the perfect time to go through your website content page by page to ensure it is still up to date. First, make a list of any new services or operational changes that need to be reflected in your content. Then consider refreshing your FAQ content so that your website populates more frequently in voice search results, which are often phrased as a question. With voice search on the rise, this is an area of opportunity you simply can’t ignore.
Once you’ve made a list of the content changes that need to be implemented it’s time to consider if you need to redesign your website. If it’s been more than 3 years, it’s time. This might include a complete website redesign or adding a few new features or functions to improve user experience.
Finally, now is an excellent time to update your keywords and organic SEO.
Utilize Social Media To Engage
You already have a few social media accounts that you post to regularly, but how do you devise your posts? Where many business owners go wrong is only posting sales-heavy content such as photos of their products or announcements of upcoming sales and promotions.
While your goal is to drive sales, sales are not the only type of conversions you should be measuring with social media. Social media helps you establish your brand online and build brand awareness. This means you need to think not only of sales when you post, but of creating posts that are meaningful, relevant, and engaging.
Recall the last few posts you shared or engaged with on social media. Odds are they weren’t a product or promotion but instead something you connected with on a personal level. A funny photo, inspirational quote, interesting article, entertaining fun facts, a video with tips and tricks, and more. These are the types of posts you should be sharing more of.
Optimize Your Google My Business Listing
If you operate an online-only business this tip is not for you, but if you have a brick and mortar location—listen up! Your Google My Business Listing is a valuable way to increase the foot traffic to your business. There are a few things you can do to quickly optimize your listing:
- If you don’t have a Google My Business listing, get one ASAP
- Login and verify that your business name, business category, address, and phone number are up to date
- Find ethical ways to generate new reviews—such as asking for reviews in your monthly e-newsletter, posting a review reminder sign at the cash register, or friendly verbal reminders
- Respond to at least 30% of all reviews, both positive and negative, which can increase listing conversions by 10%
- Increasing a low overall star rating up to a 3.7 will boost conversions by over 100%. The next major star rating milestone is 4.4 which will give you another conversion boost of about 25%
Consider A Chatbot
While updating your website design, consider adding an AI chatbot. Today’s chatbots are so impressive that most of your website visitors will think they are speaking with a live customer service agent. A quality chatbot can answer FAQs, reduce shopping cart abandonment rates, improve user experience, and automate repetitive tasks. Not to mention, your chatbot can provide valuable data and insights on how to improve user experience.
Visualize Your Digital Content
Text always has a time and place but the more you can visually engage your viewers, the higher your traffic and conversions. This includes video engagement as well as artful infographics that communicate your message in a way that is fun and memorable. Many of your social media channels have built-in tools to turn images into video, or you can shoot strategic clips on your smartphone. No need to design your videos or digital graphics from scratch as there are online tools with easy drag and drop templates you can use to create them yourself, or you can hire a designer to create your graphics and videos.
Commit To A Customised Digital Strategy
If you haven’t yet, now is also the perfect time to create a customised digital marketing strategy. As a small or mid-sized business owner, it is easy to think that full-scale online tactics and strategies are only for larger businesses. However, the reality is quite the contrary. With a customised plan in place, start-ups and small businesses can rapidly grow their business. Digital marketing is how to level the playing field and compete with global brands, and local competitors who’ve been in your industry or community longer than you. And digital marketing is the only way to grow online-only businesses.
Don’t feel you need to implement any of these online marketing goals alone. Co Media will work with you to create custom digital strategies. Everything we implement is measurable and designed to deliver rapid results. We’re based in Melbourne but can help businesses across Australia succeed in their online marketing. Reach out today to learn more!