A truly great website is more than graphics, photos, and listed services. The critical role of organisation and content in customer experience often gets overlooked. A website should adequately reflect who you are as a business, but it also needs to be designed in a way that helps your customers.
Crafting your website to help your customers is what we call customer-driven design. We believe that as an entrepreneur, it’s your responsibility to make sure that you’re providing the best possible customer experience.
What Is Content-Driven Web Design?
Content-driven design takes a deep dive into how your potential customers interact with your website and then creates a unique plan for your website based on that. We look at the different ways your customers are searching for your products and services, why they might be interested in your business, and what they’re looking for once they reach your website.
You’ll also have a chance to share your vision for your company, your goals and your objectives. Then, we will gather all the critical information we need, like the types of services you offer and how you want your business represented.
How Does Content Drive Website Design?
Content-driven design can be implemented in several ways, like varying how you present your product or service information or weaving in specialty pages targeting specific customer segments. We’ll make a plan based on your business model and customer segmentation to decide how to best reach your audience.
It’s also important to differentiate between the types of content on your website. This content is integral to your business: reference copy, text describing how you do, and navigational copy. Other types of content, such as keywords, are only related to SEO and don’t actually have to be read by humans (although we do read it and see it as part of our Quality Assurance process).
An essential part of content-driven design is understanding where customers can find the information they need and how you can help them get there quickly, with the least amount of clicks.
How Effective Is Content-Driven Design for Your Business?
If your website is genuinely customer-driven, it will be easier for your customers to find the information they need and be easier for you to reach more customers.
You’ll also be better able to share your story, rather than just your products. Finding new customers is always challenging, yet a well-planned website can help you reach a larger audience and create a stronger connection with your customers.
Having a fantastic website doesn’t just benefit you; it also benefits your customers. With a clear, concise website, potential customers can find the information they need, and new customers will be able to learn more about your business with less effort.
Creating a professional, effective website that is user-friendly, allows your audience to learn more about your business, and ultimately generates more leads is a task that shouldn’t be taken lightly.
Conclusion
When you choose a website designer, you should select someone sensitive to your business’s needs and understand the value of customer-driven design to create an effective, content-driven web design that benefits your customers and your business.
Co Media is a digital agency offering digital services to small, medium and large-sized e-commerce and service-based businesses to maximise their online footprint. We offer Facebook Ads, Google Ads, SEO, Websites and Landing Pages that help propel businesses towards success. If you want a website design primarily driven by content and guarantees excellent client experience, we’ve got you covered. Get a free website strategy session today!
