As a business owner, you need to find various ways to help your business expand and thrive in a highly saturated digital space. With the right campaign, you’ll get to lure in potential leads, help retain loyal customers, and ultimately increase your business’s revenue.
One of the best ways to help your business flourish in the digital landscape is by utilising SEO practices. When optimising your site for search engines, your site has most likely gone through Googlebots to ensure that your site is in perfect working order, allowing you to rank higher on search results.
Unfortunately, these Googlebots and crawlers don’t visit your website regularly. They could take weeks before they revisit your site, which could affect your search engine ranking. With that being said, you need to consider optimising your crawl budget.
Seeing as SEO is a tricky concept, many business owners rely on credible local SEO agencies to ensure that they’re taking the proper steps that will help boost their business’s online visibility in the marketplace.
If you’re curious about crawl budgets and why your business needs them, keep reading. Below is a quick guide on crawl budgets and how they can benefit your business. Let’s take a look!
What is a Crawl Budget?
A crawl budget is the number of web page URL Googlebots indexes and crawls in a given period. This is important as it determines your online visibility and ranking in Google search results.
Typically, Google determines the crawl budget for each URL and with that, it can vary from time to time. A factor that Google considers is if the pages will be crawled to or not and how often they’ll index the site.
With that being said, if you want to have a strong relationship with Googlebots, you need to gain Google’s trust by offering strong backlinks, quality content and utilise effective SEO tactics to improve your website and invite more crawlers to your URL.
What Do I Need to Know About Crawl Budgets?
To better understand what a crawl budget is, here a few key concepts you need to consider:
- Crawl Demand: In some cases, the crawlers don’t bring in the numbers. Instead, it’s the demand for specific URLs. With that being said, Googlebots need to request particular URLs to help index your site directly, allowing them to decide on how active the URLs are.
- Crawl Rate Limit: When Google isn’t careful, Googlebots can force extreme constraints on websites. Because of this, Google has developed control systems to ensure crawlers only visit sites that could stand the additional web traffic.
Why is Having a Crawl Budget Important for My SEO Efforts?
The biggest goal for SEO campaigns is to ensure your website and landing pages rank high on Google search results. With that being said, you need to work hand-in-hand with Googlebots and crawlers to ensure your new content shows up on search engine results and that your pages get indexed, allowing you to benefit from the views right away.
Additionally, your budget will ultimately go to waste when you work on your crawl budget without SEO optimisation. So, the best way to utilise your crawl budget fully is by working with a local SEO agency and improve your SEO practices, so your site gets indexed as soon as possible.
The Bottom Line: Having a Crawl Budget and an Effective SEO Strategy Can Promise Long-Term Success
When you’re running a large website, all your pages and content must be accounted for and get the spotlight they deserve. With the help of a credible local SEO agency, proper SEO optimisation, and an effective crawl budget, your website can flourish in the digital market space.
How Can We Help You?
If you’re looking for local SEO services, we’re more than happy to help.
Co Media is a digital agency that offers digital services to small, medium, and large-sized e-commerce and service-based businesses to help maximise their online footprint. We offer digital services, such as Facebook Ads, Google Ads, SEO, websites, effective landing pages, and more.
We can help propel your business towards success — learn more about how we can help you today!