According to research, over 100,000 businesses have closed permanently due to the Coronavirus pandemic. If you have a business, you are probably struggling with what you can do to keep your business afloat.
By knowing the digital marketing best practices, you are ensuring that your business will get the reach that it needs in order to survive during this difficult time.
Digital marketing is an umbrella term for multiple online marketing strategies, all of which are needed during this time. From email campaigns to social media, SEO, SEM, and more, it is essential that you know the digital marketing best practices to learn and to avoid.
So, the question is, what are some of the best digital marketing strategies in order to survive during this time? Any mistakes could possibly cost you your business!
Thankfully, we’ve got the answers for you, keep on reading to learn all about the current digital marketing best practices to survive the pandemic.
Do – Chatbots
Simply put, if you are not currently using chatbots in your digital marketing plan, you are missing out on some potential leads!
This AI-based technology has taken the online marketing industry by storm. Due to social media and digital technology, many customers demand an instant response from businesses once they ask a question.
This is nearly impossible for businesses in a different time zone or small businesses that cannot afford to hire someone to respond 24/7. Thankfully, chatbots are not only instantly responsive, but they are also highly intelligent and easy to set up.
By the year 2024, the chatbot market net worth is expected to grow to a whopping $9.4 billion because of its convenience for business owners.
Don’t – Ignore Your Social Media
Many people are so overwhelmed with social media posts during the COVID-19 pandemic, that they are stepping away from their account and pausing it for the time being.
This may be beneficial to some personal accounts, but if you have a business, you are doing much more harm than good. As a business, you must be the leader in your niche and your customers need you more than ever.
The more you show that your business cares during this time, the more loyal customers you will connect to. Be a positive example and do not hide away from your customers!
Do – Be Open to New Ideas and Strategies
Many business owners who have been around for a long time, especially during the pre-digital marketing era, tend to have a fixed mindset around learning new marketing practices.
This will not only affect you from learning how to expand your business, but it could also potentially kill your business. By being open to the newest digital marketing best practices, you have more chances of growing your business during this time.
Don’t – Stop Your Paid Advertising
If your business has been suffering financially during the pandemic, you may feel an urge to cut the costs on your paid advertising budget.
If you are creative, there are many opportunities to grow during this time, so cutting the budget puts you in the back of the crowd.
Because of quarantine rules, people are online more than ever. Some are still working full time from home, so there is still a lot of money being spent if your business produces online products and services.
Do – Use Relative Keywords
Many companies have been using desperate attempts of using keywords that may be trending, but have nothing to do with their business niche. This could get you penalized by Google and affect your SEO ratings for up to an entire year, or longer.
When using popular keywords, make sure you can naturally implement it into your content in a way that seems natural and relative.
Don’t – Ignore New Social Media Platforms
If you have been relying on Instagram and Facebook for your main marketing platforms, this is a good time to add a new platform, such as LinkedIn to your marketing tool kit.
LinkedIn is not only for recruitment or partnership, but it also has major potential for drawing in more potential clients and customers. By growing your LinkedIn channel now, you will be amazed by what it can bring you once the pandemic is over.
Do – Use Video Marketing
Video marketing is the new king of all marketing. People are visual learners and have a lot of extra time on their hands right now, so there is no better time than now to take advantage of this available audience.
A video is also the perfect way to “humanize” your brand. You can display your energy a lot easier by video, which allows your audience to connect with you on a deeper level.
Post videos talking about the current situation, what your business is doing to help the community, and offering your services in a different way.
Make sure that you post videos with subtitles as most people watch videos with the sound off. This ensures that your audience can still grasp what you are saying, observe the energy of your body language, but not have to have the sound on.
Don’t – Ignore Your SEO
As long as Google is around, SEO will continue to be a top priority for any digital marketing plan. Make sure you are following the best practices for SEO and avoid any black hat marketing schemes such as keyword stuffing and posting misleading content.
Your SEO strategies should be on point during this time while you are competing with many other desperate business owners who are struggling to stay afloat during this time. The better your SEO, the more chances you have of surviving.
Learn More About Digital Marketing Best Practices
There you have it! Everything you need to know about digital marketing best practices during this time.
By following this list of do’s and don’ts, you are more likely to not only survive but also thrive during the pandemic.
If you found this article helpful, feel free to contact us for a strategy session.