Every bit of exposure counts for a small business. Getting the first batch of customers through the door will make all the difference for a company that has only just started out. There are many marketing techniques that have existed pre-internet that can be used to help your business become known to potential customers.  

Why do small businesses have so much to gain? 

Most small businesses don’t fail because of a subpar product or bad customer service (although these factors do make a difference!). The most common downfall is lack of cash flow. And to make money, you need customers! 

Visibility is always a major challenge for small businesses, which is why digital marketing is so crucial. A mix of traditional and digital marketing techniques is often best and will ensure that your products are visible to the right people. Digital marketing also makes it easier for you to receive and manage feedback as well as tout great reviews! 

If you are new to using digital marketing tactics, this blog post will help you learn why you should never overlook and underestimate this form of marketing. 

1 – Your Target Market is Probably Online 

The internet exists for a number of purposes and activities, but most people use it to look for information. Because of its ease and convenience, the internet is used to shop! Since the digital landscape is your customer’s home, why wouldn’t you try to be where they are? Digital marketing techniques will help you meet customers on their terms and present them with products and services they’ll hopefully love.  

2 – Your Competitors Have Gone Digital 

Most companies have made the effort to go digital. Don’t think that your competitors have not made it a point to go online, even if you are still unsure if you want to or not. Remember that if your competitors have decided to use digital marketing tactics and you haven’t, it will give them the competitive edge. This will mean that there will be more chances of potential customers stumbling upon their products and services than they would yours, especially if your target market frequents the internet when browsing for products and services. 

3 – You Need to Know Your Customers 

There are certain digital marketing techniques that will give you important insight as to the buying behavior of your target customers. The data that will be collected may help you tweak your marketing strategies to better reach your target customers. It will also allow you to hear feedback about how your products and services are being received by your customers.  

Aside from helping you gather insight, digital marketing tactics will also help you become more accessible to your customers. You will be able to post updates about any new products you may have to offer, and your target customers will be able to see them almost as soon as you put them online. 


While there are many forms of marketing that you may want to incorporate into your marketing plan, keep in mind that digital marketing typically costs far less than TV ads and other traditional marketing methods. This is why it is never a bad idea to consider adding digital marketing tactics to enrich your business’s marketing strategies. Your business will become much stronger in terms of your marketing strategy.  

If you are at a loss at where to begin in adding digital marketing techniques to your existing marketing strategy, Co Media can help you! We are a digital agency offering digital services to small, medium and large sized e-commerce and service based businesses to maximise their online footprint. We offer Facebook Ads, Google Ads, SEO, Websites and Landing Pages that help propel businesses towards success. Contact us today and let the leading advertising marketing agency in Australia take the wheel.