About 80% of new leads never translate into sales. Meanwhile, 96% of website visitors aren’t ready to make a purchase. As many as 65% of businesses say generating leads and traffic are their biggest struggles. Meanwhile, 53% of marketers say at least half of their budget goes to lead generation. Are you wasting money trying and failing to attract leads to your business? Instead of trying to make it work on your own, consult someone with the experience and expertise you need. By working with a digital marketing agency, you can save time and money and start generating results.
Still on the fence? Not sure if you need to call a digital marketing agency Melbourne companies trust? Keep reading to learn more!
5 Signs You Need to Call an Agency
Over 80% of businesses believe their digital marketing strategy is working. Do you agree? Here are five signs your strategy isn’t helping you generate leads and sales.
If you recognize any of these signs, it’s likely time to call a digital marketing agency.
1. Inconsistent Branding
In order to develop brand awareness and recognition, you need a brand that stands out from the crowd. Is your brand old and outdated? Was the last time you updated your brand 20 years ago?
Your brand speaks for your business. If your brand looks old, your company will seem old and irrelevant, too.
Updating your brand can help you appeal to a new target audience. It’s also essential if you’re undergoing a merger or acquisition.
Does your brand fade into the background? You can use your brand to differentiate yourself from competitors, too.
If your brand seems old or inconsistent across marketing channels, it’s likely time to call an agency.
Many companies don’t have a brand style guide. Your style guide will help you keep your brand consistent across marketing channels.
A distinctive colour can improve brand recognition by up to 80%. Meanwhile, consistent branding across all platforms can increase revenue by up to 23%. Working with a digital marketing agency to improve your brand will benefit your overall marketing strategy.
2. An Old Website
Is your website old, outdated, and lagging? You might want to call a digital marketing agency that offers web design and development services.
Over 50% of businesses don’t have a website. If you don’t have a site, how will customers learn about your brand? How will they even find your business when searching for you online?
In fact, 80% of consumers research a business online before visiting in person or making a purchase.
Does your website match your new branding? If your site isn’t appealing, as many as 38% of visitors will leave.
Is your site mobile-optimized? Google now uses mobile-first indexing to determine website rankings. If you’re not optimized, you’re likely losing customers.
Your agency can get your website up and running with the latest design trends.
3. You’re Not Creating Content
Almost 70% of consumers prefer content that’s beautifully designed over something simple and plain. Content marketing is an important piece of your digital marketing strategy. You can use content to generate traffic, build credibility, and establish yourself as an authority in the industry.
If you’re not creating content, you’re already falling behind.
4. No SEO, PPC, or Social Media
Your search engine optimization (SEO) and social media marketing strategies will rely on your content to engage customers. If you’re not using SEO or social media, however, you’re likely not generating brand awareness.
Pay-per-click (PPC) advertising can also help you generate brand awareness and website traffic.
These three pieces of your digital marketing strategy will help you develop an online presence.
5. You’re Not Generating Business
Are you failing to attract leads, conversions, or online sales? There’s a chance your digital marketing strategy (or lack of one) is to blame.
Choose a digital marketing agency in Melbourne businesses rely on. They’ll help you generate more business and help you grow.
5 Benefits of Working With an Agency
Don’t hesitate to call an agency. Here are five more ways a digital marketing company can help you in the long-term.
1. Accomplish Your Goals
What are your business goals for the year? Are you trying to generate brand awareness, increase sales, or boost online leads?
Your digital marketing company will align your marketing goals with your business goals. They’ll help you develop a strategy designed to accomplish those goals, allowing you to grow your business.
2. Know Your Audience
You’ll never reach your audience if you don’t know who they are. What keywords are they using in a Google search? What social media platforms are they using?
Your digital marketing agency will complete keyword and audience research to learn more about your customers. Then, they’ll use this data to improve your marketing strategy.
3. Keep Up With Competitors
Larger corporations have bigger marketing budgets they can work with. Digital marketing can level the playing field.
By working with a digital marketing company in Melbourne, you can get ahead of the competition without blowing your budget. They’ll determine the best way to utilize your budget to generate results.
4. Remain Up-To-Date
Digital marketing trends change all the time. Are you appealing to voice searches in your SEO strategy? Are you using video marketing content or reaching for zero-click searches?
An SEO agency in Melbourne can help you remain up-to-date with the latest trends.
That way, you’ll keep reaching customers, remain relevant, and never fall behind the competition.
5. Improve Your ROI
Your digital marketing company in Melbourne will adjust your digital marketing strategy to maximise results. They’ll determine which tactics and campaigns are attracting the most leads and sales. Then, they’ll optimise your low-performing campaigns to help you attract more business.
Using traditional marketing methods can cost you valuable money without generating results. Meanwhile, trying new digital marketing tactics on your own can become time-consuming. You could waste money, too.
Instead, work with a company that can help improve your ROI.
Rev-Up Results: It’s Time to Hire a Digital Marketing Agency
Ready to see results? Consider hiring a digital marketing agency from Melbourne. With their help, you can attract more business, boost brand awareness, and grow as a company!
Don’t give your competitors a chance to get ahead!
Co Media – Melbourne Media Agency.