Your website is an important aspect of your business, but so is its landing page. A landing page is a marketing tool that is built to earn conversions. When it converts, this means that a visitor has done your desired action. This then speeds up the purchasing process of a user while promoting a specific product. Usually, landing pages are used for Google Adwords campaigns and other similar ad platforms.
If you want to make a powerful and effective landing page, here are six tips to consider!
Have a Catchy Headline
Keep in mind that the first thing visitors will see when they land on the page is the headline. This means that it should spark their interest. To do this, put your proposition in the headline and make sure it is clear. The headline must be clear enough to let visitors know what they’ll get from the page.
At the same time, remember that online users only skim through the content, so make sure your headlines are clear, direct, and short. If needed, you can use a supporting headline to describe further what you’re offering.
Choose the Right Hero Image
When looking for a hero image, you should use one that will help your visitors visualise what it would be like if they were using the product or service. Sure, a photo of the product/service is great, but it would be better if you use a photo of your product being used by a person.
Highlight the Benefits
When you have caught the attention of users through your headline, you’re already a couple of steps away from getting your desired results. Now, it’s time to retain the users, and you can do that by listing down the benefits of your offer.
Give users enough details that will answer their questions. Write them down in a short paragraph or list them in bullets to make them more readable. Before you publish it, make sure you review and edit the copy first and only use conversational English.
Create an Effective Call-to-Action (CTA)
As mentioned, the purpose of your landing page is to get visitors to click your CTA button, so make sure it’s noticeable. Design it in a way that is not too distracting but noticeable. Similarly, ensure that it stands out from the page for users not to miss it.
Another point to remember is to keep your CTA short and simple. It’s also a good idea to keep the users in mind when creating your CTA button—think about what the customer is looking for when they click your button.
Remember that your landing page must always be clutter-free. This ultimately means that there shouldn’t be any elements there that can distract your users from performing your desired action.
Include Social Proof
Did you know that most users online rely on online reviews? Because of this, you must have some social proof on your site. You can add customer reviews, trust seals, awards from trusted organisations, user testimonials, or even the total number of customers that you have.
At this point, you now know that there is really no one-size-fits-all formula for creating the best landing page. However, the tips we’ve shared above will surely kickstart your landing page creation that can help you get the results that you want!
Are you looking for web design services in Australia for your landing page creation? Co Media is a digital agency that offers marketing services to businesses of all sizes. Get in touch with us today for your free strategy session!