Landing pages simplify the conversion process by focusing on just one product, service, or offer that your audience is most likely to convert on. In contrast, websites offer multiple products, services, and offers to your visitors. If you want to increase conversions, then you need a landing page.
However, it is not always easy to know where to begin in creating a stellar landing page. This is why this blog post exists. Here, you will learn about the most crucial elements that effective landing pages should have.
The Most Essential Elements of an Effective Landing Page
1 – The Company’s Unique Selling Proposition (USP)
The Company’s Unique Selling Proposition is the selling point that makes your product, service, or brand stand out. This clarity of your USP is crucial for your business because it makes you more competitive, which in turn will help you to be more profitable.
Therefore, having a clear USP is the fundamental first step to having a killer landing page. After all, your landing page is where customers will be able to “taste” your product, service, or brand and decide whether or not to buy from you.
An effective landing page is where your USP should be prominently displayed. There are two primary ways to display your USP, depending on the type of product you are promoting.
2 – Features and Benefits
Products and services can often be defined in terms of features and benefits. Features are the features or characteristics of your product or service. Benefits are how the features will make your prospect’s life easier. These two key elements, features and benefits, can be used to describe your product or service.
In order to give your customer a better understanding of what your product, service, or brand is all about, you need to clearly state your product’s features, followed by the benefits.
3 – Social Proof
Social proof is the psychological theory that people make a decision in a social setting based on the behaviour of other people around them. Therefore, having social proof on your landing page can be a great way to get customers to convert.
This social proof can come in the form of reviews and testimonials, both of which should be prominently displayed on your landing page.
4 – A Compelling Headline
While your headline is the first thing your prospect will read, it is also one of the most important things to have on your landing page. Your headline will either compel your prospect to read on or make them bounce from your landing page. A compelling headline is an essential element of an effective landing page.
You want your headline to be clear, concise, and use compelling language. It should also be personalised to your audience by using targeted words or phrases. The headline on your landing page should also be consistent with your USP.
5 – A Solid Call-To-Action
The goal of your landing page is to get your prospect to take this action, which is why your call-to-action should be very clear and stand out from the rest of your website. Your call-to-action should be placed above the fold on your landing page.
The most effective calls-to-action usually use a clear, direct statement. They should also be placed at the top of the page, like in the image below. If you have multiple calls-to-action on your page, then they should be placed next to each other.
Conclusion
Now that you have seen all the principles required to have an effective landing page, you can begin to create your own landing page and start seeing your conversions go through the roof.
A reliable web design agency like Co Media can help you improve your landing page. Co Media is a digital agency offering digital services to small, medium and large sized e-commerce and service based businesses to maximise their online footprint. We offer
Facebook Ads, Google Ads, SEO, Websites and Landing Pages that help propel businesses towards success.
