Have you ever wondered why some landing pages convert better than others? At your job, you might review hundreds of ideas or concepts. However, only certain concepts become actualised. The same thing applies to landing page design. 

While there are no formulas for creating perfect landing pages, there are elements that can help you achieve the ultimate goal: to convert visitors into leads. And that’s what we’re talking about here.  

1. Single Call-To-Action (CTA) 

Your clients need to know how to move forward with your product or service, which is why there needs to be a CTA on your website. A single CTA is important because this leaves users with only fewer choices, which will increase their chances of moving forward. 

2. Make Website Forms Simple

You need forms to gather customer information, and you need to keep the forms simple. If you’re asking for too many details or the form is too complicated to fill out, it’s likely users won’t bother doing it. 

3. Keep Your Headlines Interesting and Catchy

Your headlines on your landing pages are the first thing users will see when they land on your site. Keep headings short, sweet and engaging. If you need to clarify it further, you can use a sub-heading to catch interest. 

4. Have Lists

Remember, you only have a short time to engage your clients online. Therefore, you need to make them stay and perform your desired action. A bullet list with short entries can pull their eyes down the page, which is why you need to have lists on your website. The longer a user is on your page, the bigger chances they’ll keep longer. 

5. Show Them Proof

Users who land on your website don’t trust you yet, and you need them to trust you. That’s why you should add proof in the forms of testimonials and reviews on your website. You can also add your certifications there to make your company more trustworthy. 

6. Use Predictive Images

Your potential clients don’t have all the facts, and unless your product or service is very basic, they may not fully understand what it can do for them. That’s why you need to make them understand it easier by using predictive images. Doing so will make them spend more time on your site. 

7. Ensure Continuity

You need to think about how users arrive on your landing page. More often than not, it is via PPC link. What’s important here is that potential clients are in a certain frame of mind with a specific problem they need to solve. Therefore, your landing page needs to match your adverts’ style, tone and value proposition. Customer experience starts with the adverts, which is why there should be continuity when a potential client lands on your website. 


Landing pages play a critical role in the conversion process. After all, it is the landing page that presents your offer and captures your visitor’s information. All you have to do is figure out what elements on the page–and their positions–convert best and you’re good to go. 

Co Media is one of the best Melbourne marketing companies today. We can help you make your website stand out and make it a powerful and effective tool to encourage conversion. Contact us today to get started!