Facebook is currently one of the most popular and influential platforms in the digital world. However, many businesses find Facebook advertising to be quite intimidating. But in a world where social media reigns supreme, Facebook advertising is one of the best tools for building brand awareness and generating conversions for your business. In this guide, you’ll learn everything you need to know about Facebook advertising and how it can help grow your business.

The Basics of Facebook Advertising

Facebook advertising is the act of placing ads on Facebook and then promoting them to a specific target audience. There are a number of ways to go about this.

For example, you can promote your business page, your app, and your content, or you can promote your ads. You can even promote a combination of all of these. Once you figure out how you want to promote, you need to decide how you want to target your audience. This can be done through a basic demographic, like age and gender. Or, more specifically, you can choose a target audience based on the interests of their friends, their likes and interests, or their relationship status. 

Why Run Facebook Marketing Ads?

Facebook advertising is the perfect way to get your business noticed. With so many people and businesses on Facebook, promoting your business on this platform can mean a huge increase in your business’s exposure. You can also target specific audiences with your ads, making sure not to be shown to people who won’t take an interest in your business.

Essentially, Facebook advertising can help you reach more people, create a more personal connection with your customers, and create a more concrete brand image. All while increasing your business’s conversion rates.

Facebook Ads Best Practices

Once you understand what Facebook advertising is and why you should use it, you can start to build your strategy for the platform. For business owners, the best thing to do is to start small. Only promote a small number of ads until you are confident in your Facebook marketing strategy. You want to make sure you’re investing your time, money, and resources in the correct way.

As you start to run your Facebook marketing ads, you’ll learn more about your audience, what they respond to, and which types of ads work best for your business. As you gain more confidence in your campaign, you can start to spend more time and money on your Facebook advertising efforts. This will make sure your Facebook efforts do not become a waste of time and money.

Here are some best practices to keep in mind as you run your Facebook ads.

Targeting – One of the most important parts of your Facebook advertising strategy is figuring out how to target an audience that will be interested in your product or service. You can do this by selecting a number of different targeting options. The more you narrow down your target audience, the better your ads will perform.

Creative – Make sure your ad creative is compelling. Include a clear call to action and a strong benefit to your audience. Make sure the image isn’t cluttered and that the text is clear and easy to read. If you want more tips for creating a strong Facebook ad, check out this blog post.

Budget – How much will you spend on your Facebook ads? The more you spend, the more you can learn. However, make sure you don’t spend too much. You don’t want to spend too much because you’ll have little feedback or ROI, but you also don’t want to overspend because it can hurt your brand, your credit, and your overall business.

Ad Placement – Facebook offers a number of different types of ad placements. It’s important to decide where you want your ad to be seen. For example, you can promote your business to people on their newsfeed, in their email inbox, or on their mobile devices. You also have more control over your budget.


Running a Facebook marketing campaign can seem intimidating, but it’s simple enough once you get a grip on the basics. By spending time on your targeting, creative, budget, and ad placement, you can create an effective advertising strategy that will bring more customers to your business. 

If you want to truly unleash the potential of social media marketing, you’re going to need the help of a Facebook ads agency you can rely on. Co Media is the perfect partner for you with our range of digital services designed to help you grow your business. From PPC to SEO and Facebook advertising, our team is here to boost your company’s traffic, sales, and authority. Contact us today for a free strategy session so we can get started on your campaign!