With billions of users active on Facebook every month, it is possibly one of if not the most social media platform in the world. Funnily enough, though, not many businesses understand that Facebook doesn’t only serve as a platform where people can chat with each other and share things, but it can also be where business is done! Facebook advertising is a thing, and if you have yet to implement it, you should.

Here’s how Facebook advertising can help your business grow:

1. It Is Affordable

In the past, Facebook advertising was only affordable to big businesses and companies with a lot of money to spend. In fact, those were the only ones who could make the most of it. The thing is, though, that times have changed, and with the advent of different Facebook ad types, it has become possible for small businesses to dispute the competition and even outshine them.

2. It Is Targeted

Facebook advertising has always been a targeted one, but that has only gotten better with time. It is now possible for you to do more than just target a very specific group of people based on their age, gender, location and other demographics, but you can also narrow your target audience down to people with a similar psychographic profile.

3. It Is Effective

The thing about Facebook advertising is that it is based on a knowledge of human behaviour and psychology. That is why it is so effective for businesses that are keen on reaching the right people and making them take action. If you want to make your Facebook ad more effective, it is important that you go for a Facebook ad type that is based on your target audience’s psychological profile. You can also boost the effectiveness of your Facebook ad by including a soundtrack, a video and by using different emotions.

4. It Is Measurable

You can spend your money on any number of other advertising options, but you will never really know if you have gotten the best bang for your buck. It is possible for you to know that with Facebook advertising. It is now possible for you to measure your Facebook ads’ impact with conversion tracking, and if you want to do that, you can install the tracking pixel on the Facebook ad of your choice.

5. It Has A High Click-Through Rate

One of the major benefits of Facebook advertising is that it enables you to get the attention of potential customers or clients. To do this, you can use a number of different strategies, including ad types that focus on images, videos or the users’ psychological profiles. You can also go for Facebook ad types that are based on the users’ interests or that are based on the users’ location. If you want to do better than your competitors, it is important that you choose a highly effective Facebook ad type.


The truth is that there are many benefits that come with using Facebook advertising. They enable you to reach a lot of people, see how effective your ads are, target a specific group of people, and do all of that at a relatively low cost. When it comes to Facebook advertising, you have a lot of possibilities, so you should make the most of them!

Co Media is a digital agency that offers digital services to various e-commerce and service-based businesses to maximise their online reach. If you are looking for Facebook advertising in Australia, get in touch with us today!