There’s always been a debate over which online advertising channel is best for businesses—Facebook or Google. The answer is simple: both. You might think that this is a copout or that it isn’t a “real” answer. But the truth is that both Facebook and Google will be essential to many businesses’ success online.

After all, Facebook ads are not better than Google ads; the same applies vice-versa. In fact, some businesses are already moving to Facebook Ads exclusively, and others are doubling up on their investment in Google Ads. The decision on which will be the best for your business is one you need to take seriously. 

But first, you must understand how Google Ads and Facebook Ads work and why each can be a powerful tool for your company.

How Google Ads Work

Google Ads is one of the most paid advertising platforms in the world, with over two million businesses already promoting their products and services on Google. The company gets over one billion searches daily, and there’s a good chance that your business can find many interested customers there.

Aside from that, Google Ads utilises a bidding system. You can bid on the keyword you want, but you must pay a specific price per click. For example, you can bid $1.50 for a “click” on the keyword “Cranbourne restaurant.” If someone searches for that keyword and clicks on your ad, you will have to pay $1.50 each time.

How Facebook Ads Work

Facebook Ads have a different approach to how they work. Instead of paying for a click, you pay for a “view” of your ad. This means that the more people view your ad, the more you will have to pay. However, there’s no need to pay right away. Facebook Ads works based on an auction system.

Another significant difference between Facebook Ads from Google Ads is that the platform focuses on “impressions.” An “impression” is a non-clickable ad on the right-hand side of a Facebook page. People who see the ad “see” the ad, hence the name. 

For instance, if you have an ad on the right-hand side of a beauty product post, then that ad will appear on people’s screens when they see the post. This powerful method lets potential customers notice and click on your ad.

Why You Need Both Facebook Ads and Google Ads

Despite their differences, Facebook Ads and Google Ads are powerful brand tools. You need both, or you risk missing out on potential customers.

Here’s why you need both:

Facebook Ads is a great way to engage with customers, while Google Ads is a great way to discover new customers. This strategy covers both essential aspects of advertising.

Moreover, Facebook’s ad platform is designed to reach even more people. The company is pushing for more video content, which is one of the reasons it’s been slowing down lately. On the other hand, Google’s advertising platform is built in the same way as its search results are very text-heavy.

Work with a Reliable Ad Agency

Facebook and Google are everyday words nowadays because of their uncontested reach. Because of this, any business needs to boost its online presence by running ad campaigns on both platforms. If you want to reach success with your brand, it’s best to work with a reliable ad agency to help you with your campaigns.

Co Media is an ad agency in Melbourne that offers Facebook Ads and Google Ads. We design a custom campaign for each client based on your business needs. Contact us today for more information.