Are you looking for a Facebook tool to help you reach out to new audiences that share similar interests and characteristics with your current audience? If so, the Facebook Lookalike Audiences tool is a powerful tool that can help you precisely that! By finding people who have similar characteristics to your current customers, you can more effectively target your ads and improve your chances of reaching your target audience.
But of course, just because the tool’s there doesn’t mean you’ll know how to use it, let alone make the most out of it. So, to help you make the most out of the Facebook Lookalike Audience tool, here are a couple of tips to help you create a good one:
1. Start with a High-Quality Customer List
The first step is to create a high-quality list of your current customers. This list should include as many relevant details as possible, such as age, location, gender, interests, and purchase history. The reason for this is that the more relevant the details are, the more “accurate” the results are. By that, we mean that you will find customers that are much more relevant to you that you can work on to convert and turn into loyal customers.
2. Create a Lookalike Audience
Once you have your customer list, you can create a lookalike audience on Facebook. To do this, go to the Facebook Ads Manager and click on ‘Audiences.’ Then, click on the ‘Create Audience’ button and select ‘Lookalike Audience.’
3. Select Your Target Country and Audience Size
When creating your lookalike audience, you will need to select a target country and audience size. It’s important to select a target country that is large enough to give you a good pool of potential customers but not so large that the audience is too broad.
As for the audience size, you can start with a small audience and then increase it if you need to. Facebook will automatically create an audience that is similar to your selected customer list.
4. Set Your Ad Budget and Bid
Once you’ve created your lookalike audience, you need to set your ad budget and bid. Your ad budget will determine how much you’re willing to spend on your ads, and your bid will determine how much you’re willing to pay for each click.
5. Create Your Ad
Now it’s time to create your ad. When creating your ad, be sure to include a compelling headline and image that will grab people’s attention. You should also include a call-to-action (CTA) that encourages people to click on your ad.
6. Monitor Your Results
Once your ad is live, be sure to monitor your results. You can do this by tracking your click-through rate (CTR) and conversion rate. If you see that your CTR is low or your conversion rate is low, you may need to make some adjustments to your ad.
Conclusion
So, if you’re still on the fence about utilising this tool, what are you waiting for? With it, you can grow your audience base immensely. But of course, don’t forget to follow the tips above! By following these tips, you can create a successful lookalike audience on Facebook and reach new potential customers who are similar to your current customers.
Co Media is a digital agency that helps small, medium, and large-sized service-based and e-commerce businesses grow their online presence. If you are looking for a Facebook advertising company in Australia to help you out, work with us today!
