Are you taking advantage of search engine optimisation (SEO) for your business yet? If not, then you may be missing out on a world of opportunities. 

It is a common misconception that SEO is only essential for big established companies. However, in this competitive and ever-evolving market, SEO is so important that it can either make or break your business online.

This article will run you through everything you need to know about SEO marketing and why it is so important, especially for start-ups.

Understanding How SEO Works

SEO aims to improve your website’s position in search engines, such as Google or Bing. The goal is to reach a higher ranking, so your website appears when people search for your product or service.

On-page SEO techniques include the actions you can control within your website to improve your ranking. Things like site speed, keywords, headers, etc., are essential for on-page SEO.

Off-page SEO is done on other websites, such as external links that lead your site to improve your ranking.

If you have good on-page and off-page SEO, you are likely to reach the top of the search list and reach your target audience when they need your products or services.

If you are not sure where to start, you can consult with an SEO marketing agency to help you improve your site’s SEO.

The Importance of SEO

SEO keeps the results in search engines fair as it reduces the ability to manipulate search results. Sites are given an equal opportunity to reach their target audiences through website optimisation and engaging content. If your site meets the criteria the person is searching for, there is a high chance of your business showing up in the results.

SEO ensures the users and the search engines that your site is a credible source and offers a good user experience which signals them to generate more clicks and traffic to your site.

You can spend large amounts of money to get paid website traffic on your site, but they are not likely to stay and make a purchase without good SEO. Effective SEO drives qualified traffic to your site without directly paying for it.

What Happens without SEO?

Without SEO, the average user may not find the websites, products, services, and information they are searching for. 

Instead of getting valuable sites with the information and products you need, you are likely to find the sites that pay to get on the top search results. The search results would become easy to manipulate with paid sites or apps that can put the highest paying businesses on the top results.

SEO is a means for search engines to establish a “natural” online that allows the most valuable results to rank the highest.

Improving Your Visibility

Whether you are an established business in the industry without competition or are a struggling start-up, effective SEO will give you the visibility you need. It drives quality traffic to your site with the people who are more likely to purchase your product or service because they need it.

Whether old or new, struggling or successful, small or large, any business online can benefit from SEO to reach its target market.


SEO is essential to any business online to get quality traffic into their site and increase sales. Without SEO, the rankings in search results can be easily manipulated through apps and websites.

Are you looking for a local SEO agency in Australia? We at Co Media can help you attract customers searching for you. Get a free SEO audit today!