Facebook Ads is your business’ best friend. The sheer number of users on the site, roughly 2.89 billion monthly active users, alone make Facebook incredibly useful. With that being said, it’s important that you are making the most out of this platform. To help you out, here are four tips that will help you improve ad targeting for your Facebooks Ads.

Don’t Forget About Facebook Custom Audiences

When it comes to Facebook Ads, businesses tend to forget about Facebook Custom Audiences. Facebook Custom Audiences is an advanced feature that allows you to tap into a list of already existing contacts and deliver ads to them on Facebook. This feature will allow you to reinforce your brand and increase lifetime customer value, order frequency, and loyalty. You can also increase the effectiveness of your ad campaigns by excluding your existing customers from the audience. For example, if you’re offering a free trial to new users, there’s no need to show the ad to your existing customers.

Tap Into a Lookalike Audience

When you have a robust system for Custom Audiences in place, lookalike audiences can be used to expand your reach. Even if you don’t have your own email or phone list, you can mirror your Facebook fan base. Lookalikes allow you to expand beyond your reach but still target people with highly specific profiles, by creating audiences that look like your own targets.

Once you know your target audience, Facebook can help you find a different group of people with similar traits. From there you can expand your target audience to a narrower group that is likely to be most likely to buy from you, or you can expand your target audience to a wider group that is still likely to be interested in your product or service.

Make Use of Users’ Purchasing Behaviour

Purchasing behaviour can be a powerful tool when it comes to finding the right audience for your ads. This is why you’ll want to make sure that you’re utilizing it to the fullest. Behavioural subcategories within the industry include Buyer Profiles, Clothing, Food & Drink, Health & Beauty and a lot more. In addition, there are types of subcategories that you can make use of to find the best possible audience for your ads. And while this is already incredibly useful, remember that Facebook also shows you how many user profiles you can target in each subcategory based on their aggregated transaction data.

Utilize Life Events Targeting

Life events targeting is underutilized when you consider how useful it can actually be. Facebook has a wide array of possible life event targeting options since users tend to post these on their timelines. This can be incredibly effective if used correctly. The Life Events parameter allows you to target audiences who had a specific experience in the past, but only after they have passed that date. For example, a jewellery company could target audience members who are newlyweds.


We hope this article proves to be useful when it comes to helping you maximize your Facebook Ads. While Facebooks Ads are already effective as is, following these tips will help you improve your ads. Be sure to keep these tips in mind so that you can put your business in the best position to succeed.

Co Media is a Facebook advertising company in Australia that offers digital services to small, medium, and large-sized eCommerce and service-based businesses. We also provide Google Ads, websites, landing pages, and SEO services that help propel enterprises towards success. Get your free Facebook strategy session now!