You don’t need anyone to tell you that Facebook is an incredibly popular social media platform. With over a billion active users every day, saying that a lot of people use the platform is an understatement. That said, Facebook has become the go-to platform to advertise on for many businesses, and for obvious reasons. Plenty of people are there, so why not make the most out of it. 

That said, simply sharing your marketing stuff on Facebook isn’t enough. You also need to optimize your Facebook ads, and today, we’re going to share with you exactly how to do that:

1. Have a Compelling Ad Design

The design is the first impression that your ad will make on people. This means that it absolutely has to look good. A few tips to follow:

Make it big: Your ad’s design should be at least 1400 x 700 pixels. The bigger your image, the better.

Focus on good design: There’s a reason why Facebook ads with really good images are shared more than the ones with bad ones. The image is the primary thing that people see, so make it count.

Use colour psychology: There are psychological reasons why people use colour. There are colour combinations that tend to generate more reactions than others. You can use these to your advantage.

Now, there are plenty of other tips that you can follow, but these are the basics.

2. Write a Compelling Copy

You’ve probably heard it a million times, but your ad’s copy is super important. Your ad’s copy should convey what your product or service is all about and should be as clear as possible.

Don’t make people think. Make them know.

A few tips to keep in mind:

Be as specific as possible: Instead of “we design websites,” you can say something like “we create stylish, functional, responsive websites.”

Don’t exaggerate: People tend not to trust ads with exaggerated claims. So, no, you’re not solving all of the world’s problems.

Be authentic: People want to hear “real” things. They don’t want to be sold on the idea of something, they want to be told what they’re getting.

3. Use an Appropriate CTA

This is probably the least important factor, but it’s still worth considering. A few tips to keep in mind:

Use a single CTA: Don’t confuse people with multiple CTAs. If there’s more than one CTA, choose one and stick with it.

Address your audience: If you’re targeting women, say “click here”. If you’re targeting men, say “click here”. You get the idea.


As we discussed above, these tips aren’t rocket science. However, they are important. Why? Because you can’t afford to ignore them. Sure, there are plenty of other things you can do to make your Facebook ads better, but if you don’t handle these basics well, none of that matters.

In a nutshell, make your Facebook ad’s design big, and make sure the image looks good. Also, be extremely specific and authentic and don’t exaggerate. And, lastly, make sure that the CTA is appropriate and addresses your audience.

Co Media is a digital agency offering various digital services to businesses of all sizes. If you are looking for a Facebook advertising agency in Australia to help you out, work with us today!