Today, most businesses are found on the Internet because it offers a broader reach that traditional marketing methods can’t usually achieve. There are many ways that digital marketing can get customers, but pay-per-click (PPC) advertising remains one of the most successful ones.

PPC advertising involves advertisers that pay a fee every time their ads are clicked. In essence, it’s like buying visits to your website instead of earning them by organic means. PPC also uses targeted keywords, which helps drive targeted traffic. The best thing about PPC advertising is that ads are rolled out immediately, which lets you get results faster.

If you’re thinking about implementing PPC into your digital marketing efforts, we have listed down some things for you to do. Read on below to learn more.

#1 – Regularly Update Your Keywords

PPC advertising uses keywords in ads. Since you’ll be paying a certain amount for every keyword, you need to evaluate each one and remove those that are underperforming. You’ll be saving yourself a lot of time and money because you can focus your efforts on well-performing keywords.

You can also try to use local keywords to get targeted traffic from users in a specific area. An example would be using something like “private chef in NYC” instead of simply “private chef.”

#2 – Improve Your Website

Improving your website is not a one-and-done process because it has to be done continuously. First and foremost, your website must fully load within two seconds—any longer than that, and a user will leave it. You can use tools such as Google’s Pagespeed Insights or GTmetrix to check how fast your website is.

Once you know that the website is loading fast, the website’s elements are up next. That means designing your website properly, such as using the right fonts, breaking long paragraphs and using other forms of content such as photos or videos when needed. The user interface (UI) also plays a significant role because it should be comprehensible. If your website has a good UI, it will lead to a positive user experience (UX), which helps you rank higher on search engines and drive traffic from your PPC strategy. You should also use HTTPS instead of HTTP because it can affect your efforts.

#3 – Make Landing Pages

Landing pages are web pages that are made specifically for a marketing or advertising campaign. This will help you with your PPC marketing because you can place your ads here.

You can double your efforts by making localised landing pages that target a specific area because you can hit the right people. If you operate in multiple locations, you’ll need to create different landing pages to personalise them for visitors outside of the immediate area.

#4 – Conduct A/B Testing

PPC campaigns must always undergo A/B testing to ensure that they’re working properly. A/B testing lets you know which elements of a PPC campaign brings in the most conversions.

The easiest way of A/B testing is creating different versions of your landing page by using different designs and copies. Another method is to use Google Ads by linking your landing pages for continuous testing.

#5 – Train Yourself to Write Copy

Copywriting is a fundamental aspect of marketing, even PPC. The copy appears on the ads, and it can potentially make or break a viewer’s purchase decision. If you can’t do it yourself, you can always hire someone else to do it.


PPC marketing is a process that requires continuous improvements. You should constantly monitor the channels that bring in the most conversions because they will bring in potential customers, thus increasing sales. It might take a while, but your efforts will pay off as long as you adapt when the situation calls for it.

Co Media is a marketing company in Australia that can help you with your digital marketing needs. We use modern digital solutions for growth, and we guarantee that your business is in good hands with us. Contact us today to learn more!