The percentage of visitors who take action on your website is known as the conversion rate. This metric is essential for any online business as it measures how effectively the website converts visitors into leads or sales.
In today’s crowded marketplace, it’s more important than ever to make sure that every website visitor takes the action you want them to. Conversion rate optimisation helps you ensure that more visitors take the desired actions on your site, which should be the goal of your website anyway.
Conversion rate optimisation is not only about increasing sales and leads. It can also give you valuable insights into what your customers want and need. By understanding what makes visitors convert, you can adjust your marketing strategy. This will help you improve your results over time. Here are some helpful tips for optimising your website for conversion:
1. Minimise Load Speeds
A slow site can scare away visitors. You need to keep your site’s load time under one second, while Google recommends keeping your site under two seconds. This will ensure your audience never leaves your site before taking action on it.
There are many ways to ensure your load time is fast. For example, you can optimise your website for speed by compressing images, optimising Flash for faster load times, and ensuring that your server isn’t overusing your bandwidth.
2. Utilize Landing Pages
A landing page is a specific page of your website that is designed to convert visitors into customers. It should be designed for one type of call-to-action. For example, if you are running a Facebook ad for an ebook, you could have a landing page for the ebook. The landing page should have the ebook on it and a clear call to action to opt-in.
3. Use CTAs
A good call-to-action connects your landing page to the intended action of your marketing effort. The call-to-action should be easy for the visitor to recognise and understand. Even if you include a text-based call-to-action in your ad, you should include a visual one on your landing page as well. Make your CTA as obvious as possible to grab the attention of your audience.
4. Optimize for Search Engines
A common misconception is that SEO and conversion rate optimisation is the same. While both aim to increase visibility, SEO focuses on making a website more visible in search engines, while conversion rate optimisation focuses on making a website more effective at converting visitors.
You can optimise your site for search engines by using keywords in your content, using a variety of keywords, including relevant keywords in your meta descriptions, and using mobile-friendly design principles.
Conclusion
You don’t need to become a conversion rate optimisation expert, but you should understand how to make sure your website is converting visitors at the rate you want it to. Your strategy should focus on increasing traffic while setting a clear path for your visitors to take.
Optimising your website for conversion is an ongoing process. You should always be trying new things to improve the results your website is getting. By using the tips above, you can improve your website’s conversion rates in a variety of areas.
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