When building a website, you may be following the search engine optimisation (SEO) guidelines to help you rank higher in search engines. This can help your audience find your business easier when searching for keywords related to your business.

It is common to apply SEO services and strategies when making content for your blog, producing videos, creating social media posts, or formulating ads for marketing. However, a typical area that is overlooked is structuring your website’s URL structure.

Your URL is the address code that directs the browser to your content. This usually consists of a protocol, domain name, path to the webpage, and the webpage’s name.

Having a clean URL that is easy to understand for both search engines and users makes your site easier to find.

It is common for websites to use automatically generated URLs with numbers or letter codes instead of descriptive words. This can make your site harder to find or users hesitant to click the link of your URL.

This article will run you through the best URL structure practices for SEO.

Include Your Domain in Your URL

It is best to include your domain in your URLs because search engines can easily match the domain with your website’s content. Here is an excellent example of an ideal URL with your domain name:


This lets them know that the page is a content page in your blog. If they want to check the rest of your blog, they can find your home page through yourbusiness.com.

Set a Standard Structure

It is essential to use a consistent structure for your URLs. It provides users with a format that they can recognise. When you are consistent with your URL structure, it will be easier for search engines to check which content pages are related to which other pages. It also helps them identify which page is the parent page of your website.

However, make sure you don’t overdo it either. Stick with one to two subcategories per page, or your URL may be too long and confusing.

Include Readable Words in Your URL

Make sure you avoid using long number codes and long letters for your URLs. This can confuse users and make them reluctant to click your links.

You may need to remove unnecessary words such as “a,” “the,” and “and”, which don’t significantly change the meaning of your URL.

Add Main Keywords

You can use keywords in your URL if relevant to your business. Do this if you want to direct the audience to your content. It is better to do this when the keywords are already in a content title. This helps search engines better understand the content of your website.

Don’t overdo this either, as spamming keywords in your URL may get you flagged as suspicious.

Separate Words Using Hyphens

As search engines can’t read spaces, you can use hyphens for readability instead. This can separate the words in your URL and make it easier to read. Hyphens also indicate to the search engine that a word has ended, making it easier to index your site’s keywords.


Having a good URL structure can make your business easier to find online. Using words relevant to your business, separating words, and adding relevant keywords are some best practices that you can apply to your website.

Using this information will improve your content’s search ranking and provide you with more potential customers.

Having an SEO audit can help pinpoint your website’s SEO problems, including your URL structure, content, and others. A reliable SEO company can give you an audit and list down what you can improve.

Are you looking for an SEO company in Australia? Co Media offers high-impact SEO services to get you ranking higher than all your competitors. Get a free strategy session today.