Sometimes, what you think may be your best shot isn’t enough. The same goes for SEO strategies. When you’ve waited too long to get the website ranking you want, it may be time to look into why your SEO campaign is failing.

For your next evaluation, the next step is to determine the causes of your problem (and how you can fix them). Without further ado, here are the reasons why your SEO campaign is ineffective as well as all the recommendations that you could find useful.

1. You’ve Stopped Paying Attention to the Evolving Google Algorithm

While there are no hard and fast rules in SEO, being up to date on current trends and Google algorithm modifications is vital. You’ll realize which jobs should be prioritized and which should be avoided.

Following the newest trends does not equal ignoring the basics. Your website should be user-friendly on mobile devices and give an exceptional user experience. It is vital to have a skilled web host. Also, make sure your website is mobile-friendly. Remember that the majority of people now use their phones to conduct online searches.

2. Your Links are a Jumbled Mess

Focus on quality, not quantity. When it comes to creating links, increasing the number just won’t cut it. Today, you must prioritize the quality of your links.

In constructing links, you must keep in mind the key components such as high domain authority (DA), relevance, and potential hazards. As such, generate niche-relevant links, reject low-quality connections, and create content that catches the attention of high-DA websites.

3. Your Produce Subpar Material

Nowadays, content is king. Customers will see no need to read or spread content that is poorly researched, poorly written, or irrelevant to their requirements and interests. As a result, they will not be enticed to try your products or services. Thus, it is critical to plan your content strategy ahead of time.

4. You Don’t Have a Clear Keyword Approach

Extensive keyword research is required for SEO. Without it, it would make it nearly impossible for your website to stand out among the millions of websites on the internet. Choose the most effective keywords for your industry to distinguish your company locally and globally.

Concentrating solely on long-tail keywords is out of date. The current algorithm tends to prefer major brands over websites that give in-depth information on a very particular issue.

5. You Have a Low Conversion Rate

Remember, the goal is not to simply get thousands of visitors to your website. Understanding your clients’ demands and the reason for their visits is the first step in web analytics. In light of this, you can also use tracking tools to establish where your visitors are looking for the exit button.

Your visitors expect direct responses. Providing them easily with content that meets this goal will undoubtedly persuade them to subscribe and purchase from you. Unambiguous calls to action, trust cues, and social proof all help to convert visitors.

6. You Do Not Utilize Social Media

Publishing material on social media raises brand awareness and gives users more access to your brand. If your material is well-received by users, it will be read and shared on a regular basis, increasing site traffic, lead generation, and conversions.


It can take several months to establish whether your SEO strategy is working. But as time passes, your desired results will reveal themselves but only if you devote more time and effort to learning more about the technique you’ve chosen. There is no quick fix for perfecting a winning method, so be prepared to experiment and fine-tune.

Prospects and conversions are crucial, but they are not the end-all and be-all of SEO. Increasing brand familiarity and repute will pay dividends in the long run. As a result, while considering analytics and SEO, these enhancements should not be disregarded.

Leading digital agency, Co Media, offers accessible professional SEO services for almost all types of businesses today. With us, you can reach your business goals through the best digital marketing techniques. Get in touch with us today for a free strategy session!