In recent years, the need for digital marketing has skyrocketed simply because more and more users are using the Internet to meet their everyday needs. For this reason, companies use their websites to ensure that they’re giving the best quality of service to them. There are many ways of doing this, but one of the more well-known methods is having a landing page.
A landing page is a page on a website designed to capture a user’s attention and get them to perform a particular action, which is usually a product purchase or a registration for a newsletter. A landing page has to be designed carefully to engage and persuade users to do whatever you want them to do.
Because of this, some mistakes should be avoided when designing a landing page. These include:
#1 – Messy Layouts
When creating a landing page, the layout must be clean and straightforward to provide users with a positive experience. A cluttered page will only distract users, so you must provide them with all the information they need. The less they have to scroll, the better because that means less work. As a result, they’re likely to stay longer on your website, and the chance of them purchasing from you is more likely.
#2 – Not Using the Proper Colour Scheme
Colour plays a massive role in the design, and choosing the wrong colours can significantly impact your landing page. One of the main reasons people fail to increase their conversion rates is that they didn’t use the right colours. For example, red can be used for a purchase button, while orange can be used for a newsletter sign up. However, you should remember that there’s a lot of trial and error that needs to be done to determine which colours are best for your page.
#3 – Complicated Navigation Menus
Nobody enjoys clicking on many different links just to reach the page they want. This is especially the case for people on a smartphone, who are likely to get tired of clicking and may just press the back button. You should always have your most important information located upfront and not buried in your website’s menus.
#4 – Lousy User Flow
Your landing page should provide all the information users need to make a purchase. However, if the flow of that page isn’t set up correctly, people will get lost and won’t be able to find what they’re looking for. As a result, they’ll leave your page and possibly never come back, which is a significant loss for your business.
#5 – Gimmicky Marketing Tactics
Marketing tactics such as pop-ups and push notifications are generally acceptable. In fact, using them is encouraged. However, you should be careful not to present them too much because they can irritate users and cause them to leave your page. In general, a pop-up should only be used when you’re trying to promote a special offer or survey. Otherwise, you should use push notifications sparingly.
#6 – Presenting Too Much or Too Little Information
While it’s essential to present your information in an organised way, you also have to ensure that it’s not too much or too little. Giving too much information can result in users leaving your page before they’re finished reading, and presenting too little can leave them with more questions than answers. When you consider your target audience and decide what information they need, you can strike a nice balance in presenting details.
#7 – Lousy CTA Button Design
Calls To Action are one of the most critical parts of a landing page. They are the buttons that users must click before proceeding, so they must be appropriately designed to ensure that users don’t want to click them. The colours, graphics, and words all need to be cohesive and consistent so that people don’t get confused about what will happen when they click a button.
Conclusion
Landing pages are a crucial aspect of digital marketing. If you try to ignore them, you can’t expect much success in increasing your conversions. This is why it’s essential to make sure that your pages are appropriately designed and that you avoid common mistakes. By doing so, you’ll be able to provide the best experience for your users and grow your business.
Co Media provides top-quality services for website design. We know that different businesses have different needs, so our professional designers will ensure that you’ll have a functional and aesthetically pleasing website. Reach out today and allow us to develop your strategy!
