They say that you can’t make a lot of money with just a website and that creating an email list is essential to generating a lot of money online. But where do you start building your list from the ground up? A landing page is something that any digital marketer would advise you to start with, but what exactly is a landing page?

You’ve probably heard of this marketing tactic before, but you’ve never taken the effort to construct a free landing page for your business. Or maybe you’re not sure how to create a landing page. Don’t worry; you’ve arrived at the correct location. This post will show you how to create a landing page from start to finish.

But first and foremost, what exactly is a landing page, and how can it benefit you and your internet business? Continue reading to learn more.

What is a Landing Page, and How Do They Work?

A landing page is a website page designed for one purpose only: to capture a visitor’s attention and persuade them to take action. This action could be anything from signing up for a free trial to making a purchase. Landing pages use different tactics to capture visitors’ attention, including persuasive messaging, CTAs (command buttons), and videos.

Reason Why Landing Pages are Necessary for Marketing

Still not convinced that landing pages can improve the effectiveness of your marketing and lead generation efforts? Here are six more compelling arguments: 

1. Accelerate Your Lead Generation

The primary purpose of a landing page is to generate leads for your business. By creating a page specifically designed to capture a visitor’s information, you can quickly and easily add them to your email list or contact database.

2. Gather Data About Your Target Audience

In addition to generating leads, landing pages can also be used to collect data about your target audience. This data can be used to create buyer personas, segment your list, and personalise your marketing messages.

3. Validate New Business Ideas

You may devote time, money, and resources to creating a website home for a new event, startup, product launch, feature update, or content series. Then observe how others react to it.

Or, you can use a landing page to collect feedback and evaluate your audience’s response before investing time and money in a concept that no one cares about.

You may use a landing page to:

  • Register beta testers
  • Before you develop Presale goods, build a customer list.
  • Messaging, price, and design should all be tested.
  • Obtain feedback characteristics
  • Move quickly (one page, not an entire website)

4. Act as a Catalyst for Other Marketing Channels

Landing pages can also be used to jumpstart other marketing channels. For example, if you’re running a paid ad campaign, you can use a landing page to drive traffic from your ads to your website.

5. Showcase (and Optimise) Your Offers

Finally, landing pages give you the opportunity to showcase your offers and optimise them for conversion. By testing different offer types, messaging, and design elements, you can continually improve the performance of your landing pages and get more leads and sales.


Landing pages are an essential tool for any digital marketer. By creating a page that is specifically designed to capture a visitor’s attention and persuade them to take action, you can quickly and easily generate leads, gather data about your target audience, and validate new business ideas. So what are you waiting for? Get started today and see the results for yourself!

Improve your landing page with the help of Co Media. We are a digital agency specialising in small business website design. We offer Facebook Ads, Google Ads, SEO, Websites and Landing Pages that help propel businesses towards success. Get a free strategy session now!