Smarter business owners understand that if you want to reach as many audiences as possible, taking your business online is the way to go. Local businesses are especially recognising the importance of utilising the digital landscape to advertise themselves and keep up with large and small competition.

However, in order to reach those audiences, you need to get noticed first. The best way to do it is to utilise different forms of online marketing. Businesses and brands that have been online for some time now know how this works (or at least their marketers do). 

There’s no need to get intimidated, though, if you’re just starting out in online advertising. The simple guidelines below will help you jump-start your first digital marketing campaign. 

Create Your Website

It’s not surprising to learn that one out of every four small enterprises lacks a website. Many small businesses try to increase sales without a website. Some rely on resources like Google My Business and social media as alternatives. 

You might think those are enough, but investing in a professional website is always best for e-commerce. A website should be the most crucial component of your digital marketing strategy because it is the core of your online presence.

Secure Your Business Listing on Google

Your Google My Business (GMB) listing functions similarly to a massive internet billboard. If you haven’t claimed or created a Google My Business listing, you’re missing out on an opportunity to increase traffic, get followers, and communicate important information to current and potential customers.

Important updates, changes in hours, new deals, customer feedback, and more can all be found here. It’s especially vital to get and keep reviews for your GMB listing.

Employ SEO techniques 

The technique of optimising your website for more and better online traffic is known as Search Engine Optimisation (SEO). It is a complicated and ever-changing process, with strategies that change as Google’s algorithm and ranking variables change.

Organic website traffic from SEO accounts for more than half of all internet traffic, thus optimising your site is an important aspect of any digital marketing strategy. Local businesses, in particular, should use SEO methods to increase website traffic and educate users about who they are and what they have to offer. 

Strengthen Your Organic SEO with Paid Ads

Digital paid advertising includes display advertising, pay-per-click (PPC), and pay-per-impression.

Local businesses can utilise sponsored advertising campaigns to stay relevant to their consumers, show up for search terms for which they are having difficulty ranking with SEO, and reach their target market when they are ready to buy.

Build a Strong Social Media Presence 

Using social media to your brand’s advantage is becoming non-negotiable in today’s world, regardless of where your business works. How you use social media will be impacted by the type of business you have. 

For instance, if you’re a local contractor, you may use social media to upload photographs of finished jobs. Real estate agents can utilise social media to promote new listings.


The most essential thing is to be consistent with the online marketing methods you use. Out-of-date social media channels can be a turnoff, making your company appear less trustworthy than companies with active pages.

With Google PPC, generating traffic, leads, and sales has never been easier. Learn how to make the most of their strengths and send high-quality visitors from Google’s first page to a high-converting landing page.

If you want to ensure quality in all your online marketing endeavours, it’s best to work with a reputable online advertising agency in Australia like Co Media. We provide digital services to small, medium and large-sized businesses to maximise their online footprint. Check out our services to get started!