E-commerce is booming now more than ever, with almost 40% more consumers going online for their shopping endeavours this year. That statistic alone should prompt more online stores to drive traffic to their site and ultimately increase their SEO. However, that may be easier said than done.
Driving traffic to your e-commerce store and increasing your conversions with that traffic can be quite a feat for many companies, especially small businesses. However, there are several ways that can improve your chances of your site getting more traffic. Do get in touch with an SEO service to carry out these techniques.
Here are several methods that will surely drive traffic to your online store and improve the overall reach of your e-commerce business:
1) Strive for Organic and Paid Search
Millions of people search for something online every day, and it’s incredibly important to take advantage of those queries to make your online store more visible. Help out your business by using the relevant keywords on your web pages and optimizing different elements on the site.
Aside from striving to gain organic traffic through those searches, try to invest in paid search as well. Sponsored listings can easily put your store at the top of the search results page, increasing the chances of a consumer clicking on your store.
2) Amp Up Social Media Engagement
Social media platforms such as Facebook can be a catalyst for driving traffic to your store and improving your business’s visibility. Those networks are a great avenue to put up advertisements and promote some of the products that you’re offering, after all.
Besides putting up social ads, you can also accumulate a well-sized follower base if you play your cards right. Being active and engaging with your business’s social media community can often translate into added traffic for your store.
3) Work on Content Marketing
When search engines recognize that your site provides a great source of information and that it matches with people’s queries, you have a higher chance of increasing your SEO ranking. Having well-written blog content that you can associate with your e-commerce site will improve the organic traffic of your store.
4) Explore Influencer Marketing
Working with influencers and affiliates have proved to boost the traffic and SEO of a business. That increase is especially true if that online personality’s audience is your targeted demographic and psychographic consumer base. Test the waters for a partnership and present value to both an influencer and their audience.
5) Improve Your Website Design
Bad web design can hinder how much traffic your e-commerce store is getting, with the search engine recognizing how slow or unhelpful it is to queries. Thus, if you want to make the website more visible and SEO-friendly, it may be time to revamp the web design. Speed up the site’s loading time and improve the general content of the site.
6) Create Targeted Ad Campaigns
Creating targeted ad campaigns can help guarantee better website traffic for your business. Companies should consider social media ads due to how effective they are at converting followers into actual shoppers. If you want to find a cost-effective way to advertise, PPC campaigns are also a good option.
By using these methods, your business can effectively drive traffic to your e-commerce store. Don’t forget to have clicks and sales that your business generates monitored to learn whether you should change gears in your techniques or continue on.
Seeking a local SEO agency in Australia for your e-commerce store? Co Media offers multiple digital services to e-commerce and service-based businesses of any size. Get in touch with us today!