The internet is a powerful tool that lets businesses expand their reach. It is now possible to find customers from anywhere in the world, as long as you have the right website that allows you to maximise your digital presence. When it comes to making the most out of your digital platforms, search engine optimization (SEO) is the way to go.
Through SEO and Local SEO, you put your website in the best position to succeed. If done correctly, SEO will drastically improve your website’s overall visibility. The problem is that people often make mistakes that hurt their website’s performance and dampens the effect that SEO would normally have on a business’ digital presence. To help remedy this, we’ve put together a list of the three most common mistakes that are hurting your site from an SEO standpoint. If you want to know more about this, read on for a list of reasons why your website is ranking poorly on search engines!
Your Site Isn’t Optimized for Mobile
What people often forget is that web design and development play a huge role when it comes to SEO. One common mistake that businesses make is failing to optimize their sites for mobile. Smartphones are one of the most popular pieces of technology nowadays. Just about everyone uses their smartphones to browse the internet. Considering how common they are, some websites still fail to take smartphones into consideration as their sites clearly aren’t designed with the smartphones’ screen in mind. This will hurt your website’s rankings as search engine algorithms penalize sites that aren’t optimized for mobile use.
Luckily, there is an easy way around this. Through responsible design, your website’s layout will adjust to a device’s screen resolution. Basically, this will ensure that your site will be viewable on both desktop browsers and smartphone browsers.
Your Site Is Too Slow
Aside from optimizing for smartphones, you also have to ensure that your site is fast and responsive. Slow sites lead to higher bounce rates, or the percentage of visitors that leave a site after viewing only one page, which ultimately hurts your site’s rankings.
There is a multitude of ways to improve a site’s speed. And while web design solutions are the best way to make sites load faster, there are also other more simple changes you can make to improve your overall load speeds. You can improve your website’s load speed by compressing all the images on your site. Be sure to keep the image’s quality in mind when doing this as compressing lowers an image’s quality. The key here is to strike the perfect balance between quality and performance. As long as you keep your images under 100 KB then your site should be loading just fine.
Ignoring Domain Authority
Lastly, you’ll want to be considered as an authority in your industry if you want to rank high on search engines. This is easier said than done as this will take a lot of work to make this happen. For the most part, you’ll want to focus on the type of content that you create.
To improve your domain authority, you have to make sure that high-quality sites are linking back to you. To do this you have to publish content that’s informative and provides value to the audience of your specific industry. You’ll also want to make sure that you aren’t releasing any duplicate content as this will hurt your rankings. Just make sure to put out high-quality posts and you should see results rather quickly.
We hope this article proves to be useful when it comes to helping you improve your website’s rankings. While it may seem tedious to make the necessary changes, it will all be worth it in the end as addressing the issues we’ve mentioned above will go a long way when it comes to boosting your overall visibility.
If you’re looking for web design and development services, then you’ve come to the right place. Co Media is a digital agency offering digital services to small, medium and large sized e-commerce and service-based businesses to maximise their online footprint. We offer Facebook Ads, Google Ads, SEO, Websites and Landing Pages that help propel businesses towards success.