Search Engine Optimisation (SEO) is a great way to put your brand on the map and rank well in search engine results. By optimising your content and posts on different online platforms, you increase the likelihood that your website will be visited and seen by your target audience. But are you aware that optimised mobile pages can significantly impact SEO performance?
Optimising mobile pages and making them SEO-friendly is beneficial to your company since many people browse online using their mobile devices. If you want to use SEO to your advantage and optimise your website for mobile search, read on!
Basic SEO Rules Should Still Be Followed
Mobile SEO has specific needs that regular SEO might not have. However, at the very core, they both use the same essential elements, such as internal links, content creation, URLs, keywords, and the like. So, when you’re optimising your website for mobile users, you still need to utilise the SEO essentials.
There are different things to consider when optimising a website, user experience (UX), and specific web pages for mobile use. Some aspects are unique to mobile SEO, but many apply to all websites.
What to Do for Mobile SEO Optimisation
1. Identify Your SEO Goals
When you’re developing a mobile SEO strategy, it is best to define what your goals are. It would be best to acknowledge the differences between user expectations and experiences on mobile compared to other gadgets and devices. For example, smartphones enable people to search online wherever they are, but there are also limitations to mobile web browsing. Essentially, users approach web searches and pages differently on their mobile devices. As such, you need to consider touchscreens, voice search, and even GPS.
With these existing challenges and opportunities, you need to develop a strategy that will meet your needs. Conversion goals might be challenging to achieve on mobile compared to desktop, so you need to optimise the user experience accordingly. This could include developing a mobile-optimised checkout process to simplify the user’s buying experience.
It’s best to begin with defining specific goals so you can focus on those aspects to help your business grow. For example, your company might benefit more from lead generation, so you need to develop strategies that focus on that venture, especially when you’re creating mobile campaigns. You will also need to nurture prospects over desktop if most purchases are made there.
To help you identify your mobile SEO goals, you can check the keywords your target market uses on mobile and assess your mobile session data. This will help you have a firm grasp of the role that devices play across your sales funnel. Figure out what mobile queries can tell you about buyer’s intent, conversions per device type, and more.
2. Use Mobile Analytics to Assess Your Performance
You must have a dedicated mobile analytics system that is optimised for search and users. The first metric that you need to check is the traffic share. Mobile users account for more than half of all the traffic that a page gets, and this has been the case for many years. If you want to gauge your own data, you need to have a mobile analytics system in place.
To ensure that you have everything you need to make your website SEO-friendly, you need to optimise your mobile pages. Many things need to be taken into consideration, such as your SEO goals and overall user experience. With the help of a local SEO agency, you can have confidence that you are on the right track.
Co Media is an SEO marketing agency in Australia that offers comprehensive digital services to small, medium and large-sized eCommerce and service-based businesses, helping them establish a solid online presence. As a marketing company, we understand what it takes to put your brand on the map. For inquiries about our SEO services and more, contact us today.