SEO and PPC are two of the most effective ways of generating leads, but where is the best place to spend your budget? SEO tends to be less expensive than Pay-Per-Click, but which is actually more effective?

Which Is More Long-Lasting? 

If you want a digital marketing strategy with more staying power, then SEO is the best choice for you. SEO guarantees your pages to rank high on search engines, and you get continuous traffic. However, this doesn’t mean it will last this way; SEO requires constant work and maintenance. 

On the other hand, PPC campaigns will give you an instant boost to your site traffic, but you need to fund it for it to run continuously. When you stop funding your campaigns, everything stops. With that, you need to invest continuously and observe it closely to ensure your campaigns are right on track. 

Which Is Likely to Get Keyword Errors? 

When it comes to keywords, you need to tweak them regularly with SEO. Therefore, the margin of error may be significant. It’s also likely that you will rank for keywords that are not your target. This is why you need to conduct regular real-time keyword research. 

With PPC, you need to bid for the keywords, which means you have to pay for them, unlike SEO where they’re free. However, you can target more ambitious keywords using PPC. 

Which Is More Relevant to Search Volume and Search Intent? 

In SEO and PPC, search intent is more vital. Why? By focusing on search intent, you get to really understand what users are looking for. This is more important in SEO; when you know what users are searching for, you can create content accordingly that will make you rank higher for organic traffic. 

The Best Times to Invest in PPC & SEO

The truth is, you can invest in PPC and SEO at the same time. However, you need to know the right time for it to ensure you’re allocating your budget right. 

For one, when you’re promoting a new product, you might want to invest more in PPC to let your audience know that your product exists. 

Next, if you have a one-off event, a PPC campaign is a better choice than SEO. This is because SEO will take more time to build. 

In the case that you want a campaign that only takes less maintenance, then SEO is the way to go. SEO has a lower risk, and it comes with many reporting tools that can make monitoring a lot easier. 

SEO is also an excellent approach if you want to boost your brand awareness and maximize long-term results. 

In the end, to remain competitive, using SEO and PPC are effective. Moreover, you don’t need to spend a lot of money as long as you set your goals and strategies right. 


It’s no secret that SEO and PPC are the two biggest tools in your marketing kit. Most people will choose their approach based on their previous experience or training, but it often boils down to what you are trying to accomplish with your business. Use this information to help you make the right decision. 

Whether you want to invest in PPC or SEO, Co Media has got you covered. We are a marketing company based in Australia that can help you with your digital marketing strategies. Contact us to claim your free strategy session today!