It’s human nature to ask questions. The brain simply loves questions that will send it whirring and working to find the answer. Indeed, questions are a reliable way to create connection, and it voices human’s natural curiosity about people and the world around them.
However, is answering questions an effective strategy for SEO? Keep on reading to find out.
Does Google Like Questions?
The first thing to remember about Google is that it is an algorithm. It is developed to give users the most relevant results for their queries. This means it doesn’t want to return results that don’t make much sense or aren’t informative. And answering questions is undoubtedly one way to ensure you get a good ranking from the search engine.
What is Google’s Featured Snippet?
A featured snippet is a very prominent, high-up result. It’s Google’s way of highlighting a very relevant answer to a question you might have. The result has the answer to your query and includes a short paragraph or two of content that will tend to be either a summary or explanation of the answer to your question.
Should You Aim to Get into Google’s Featured Snippet?
Google has demonstrated time and time again that the featured snippet is designed to draw the eye of the reader. And, if you want to impress your reader, you need to get yourself into the featured snippet.
Get into the featured snippet, and you’ll have an 80% chance of getting clicked, and a further one in three chance of getting a click-through rate that is far higher than any other result.
Since featured snippets are essential questions, you can use them as a way to get your business or blog noticed. Just try to craft an answer that is valuable to the person who is searching and answers the question completely.
How to Include Questions in Your SEO Strategy
Now that you know that using questions in SEO is something that works well, how do you incorporate them into your SEO strategy?
1. Use Direct Answer Questions
A direct answer question is a question that is relatively straightforward to answer. An example would be “What is the capital of Germany?”
With these types of questions, there’s no need to get into detailed explanations. You simply need to give an answer that is as straightforward as possible. There’s no need for subheadings or extra content. Just give a direct answer.
2. Use Short Answer Questions
Short answer questions are questions that are more complex than direct answer questions. They will require some kind of explanation. A short answer question would be, “How do I get a good SEO strategy?”
When dealing with these types of questions, you’ll need to do a little more work. Getting into the featured snippet for this question will require a few extra paragraphs of content. However, if you can craft an answer that answers the question and is also interesting and relevant, you should be in with a good shot.
3. Use Long Answer Questions
Long answer questions are more open-ended than they are direct or short answers. They will require a much longer explanation. An example of a long-answer question would be “What are the best kinds of questions to ask clients?”
These questions are much more challenging to deal with than direct or short answer questions. But, once you can get over the SEO challenge presented by long-answer questions, you might find yourself with an SEO strategy that’s even more effective than ever.
Using questions in your SEO strategy can really help your business grow. You’re an expert in your field, so why not share your knowledge with the world using questions?\
Learn more solutions from CoMedia, a leading SEO company in Australia. With our three-step approach, our SEO digital agency experts will help you experience explosive SEO growth for your brand. Book a free strategy session today.