You may have already read part 1 of our write-up about the importance of Facebook ads for a business. Understandably, you may still be sceptical about it, knowing that you’ve only scratched the surface of its main significance. In such a case, there is no need to worry as we are about to discuss more of its benefits below.

1. The Platform Allows You to Remarket with Your Demographics

First impressions count, and people don’t always take action after seeing an ad once. Remarketing is a good way to finish converting the people who didn’t take action the first time they saw your ad. You can also reach people who you previously showed a post or ad but never showed a follow-up ad by showing them another ad.

People won’t take action right away; they need to see your brand several times. For example, you might want to show a few ads in a sequence and show several ads in different places.

2. It Allows You to Find More Leads

Once you find your target demographic that converts the fastest, it’s easy to attract people who are just like them. You can define your target market much more deeply, allowing Facebook ads to reach the audience you want. Use “lookalike audiences” to take a custom audience and find similar people on Facebook.

If you build a highly targeted lookalike audience with strong affinities or similarities to your ideal customer, then you’ll likely have a higher ROI. In short, the closer you define your target market, the more people you will have in your custom audience.

3. You May Establish a Custom Call-to-Action Button

When you want to get viewers to take some sort of action, give them a reason to do so. This is what CTAs (call-to-actions) are for. A CTA tells them exactly what to do. So, they oblige, as opposed to giving up when they have no idea what to do. But CTAs are not only effective in digital ads. They work even better on blogs than they do on Facebook ads because you can’t put a CTA in an image. That’s why the Facebook ads CTAs include Copy Link, Learn More, Get Started, Sign Up, and Book Now, among others.

4. It Allows You to Scale Your Content Promotion

If you want people to consistently see your content, you need to make sure that it is consistent. This means taking the time to share updates across your social media networks. Choosing the right words, using catchy images, and repurposing some of your content for different social platforms will help ensure that your posts convert with the right audiences. Another way to increase your reach is by advertising on Facebook.

Social ads amplify your content which helps you reach more new people than you ever could organically. Once you have a well-performing Facebook ad, scale it out by increasing your ad spend until you have a well-performing ad that no longer performs as well as you would like it to. You can create multiple ads and target other segments of the original audience.


Whether you’re a small-time business or a big one, you need to know the importance of Facebook ads. That way, you can easily scale your content promotion and get new leads. Keep in mind that Facebook ads are not a quick fix, but they will help you grow your business. The fact that it is steady and not a one-time thing makes Facebook ads ideal for many businesses.

If you are looking for a reliable Facebook advertising agency in Australia, look no further than our expertise here at Co Media. We are a digital agency offering digital services to small, medium and large-sized e-commerce and service-based businesses to maximise their online footprint. Call us today and let us boost your company’s Facebook ads in no time!