Optimising an SEO campaign is becoming more difficult since more people are searching the internet, and competition is increasing. However, using long-tail keywords as part of your campaign may be an effective way to get ahead in the search rankings.

Advocates of long-tail keywords have been recommending them for years; just look at the keyword phrases in this article. You can be confident that you have a clear idea of what you’re looking for if you use long-tail keywords in your next web search.

Long-tail keywords are keyword phrases that are three or more words long and especially precise since they are more focused on a particular market niche.

The Value of Long-Tail Keywords

1. Rank Easier Due to Less Competition

The more competitive a keyword, the less likely you will rank highly. This is because there will be a significant number of competitors targeting the exact phrase, which means they’ll have a more substantial number of links and other factors which influence your own page’s ranking. 

The most effective SEO strategy is to use longer keywords. This may mean you’re less likely to be competing against other websites for the top spot, as fewer people will be vying for the top spot with longer keywords. Since fewer people are vying for the top spot with longer keywords, your website can rank higher in the search engines’ results pages (SERPs) and drive more traffic to your website. 

Long-tail keywords are also one of the best tools to help you rise above your competitors in the organic rankings.

2. Helps You Get Content to People 

If you use keywords with a longer tail, you can better get your content in front of a specific audience. Also, you are more likely to have content relevant to the needs of the people who find your site.

When you use long-tail keywords, you can limit the search to a specific population subset rather than to everyone. The more narrowly you can focus on those interested in your website’s content, the more effectively you advertise to that group. Be sure to include as many long-tail keywords as possible on your website.

3. Improved Conversions

Using keyword phrases with long tails allows you to attract more highly targeted customers. By using longer terms, you can be more precise about what you have to offer. For example, if someone searches for “buy a new car,” they will attract people looking to buy new cars and people who want to trade in their old ones. This may not be ideal; the latter group of people may not like what you’re offering. But if you use a long-tailed phrase such as “new convertible car that can fit into small spaces,” you will attract people who want exactly that. Optimising your content to include long-tail keyword phrases can lead to higher conversion rates because your content is more relevant to the needs of your audience.

Some Benefits of Using Long-Tail Keywords

Long-tail keywords are more effective than shorter keyword phrases. When you use long-tail keywords in your SEO campaign, you benefit from the following:

1. Customise Your Content with This Strategy

Keyword research is an essential part of your SEO campaign. Finding long-tail keywords and incorporating them into your content helps you create content more targeted towards and more likely to be read by your target audience, which helps to improve your conversion rate. The higher your conversion rate, the more likely you’ll rank for long-tail keywords in the search engines.

2. Helps You Get Ready for Tomorrow’s Trends

Specific keywords can create more accurate and relevant content that will stay relevant for years to come, while general keywords will slow your content’s growth in search engines. If your content is evergreen and current, your customers will have a better experience and keep coming back to you.


Optimising your content allows you to effectively target longer keyword phrases that are more descriptive of your product or service. These terms are more beneficial for SEO than single-word phrases and an effective way to get ahead in the search rankings and improve your conversion rate at the same time.

Co Media is a reliable SEO marketing company in Australia. We cater to small, medium and large-sized e-commerce and service-based businesses. Contact us!