There are many parts of a site that should be created and displayed well through web design. There’s the products and services page, the case studies, testimonials and several avenues of your site that can assist customers with figuring out your brand and learning what you have to offer. Another inclusion that many companies are encouraged to make is a blog.
While blogs can take quite a bit of time, money and several other resources to make, having a web page with dedicated content for your site visitors to read through and digest would be quite wise. Even small businesses can propel and grow when their website design has a blog.
Not convinced? Here are a couple of reasons why your website design must include a blog:
1) To Drive Traffic
Blogs are one of the best ways to drive traffic to your website, used as an SEO strategy that would help you garner many readers. As long as you use relevant keywords and update the page with new content regularly, there’s no doubt that you’ll slowly get to the top of the search engine results pages.
2) To Convert Visitors
As mentioned above, having a blog integrated into your website design can increase traffic. Convert new site visitors into leads. With the right match and interest alongside a call-to-action at the end of a post, you may even turn them into sales and retain them as your business customers for the future.
3) To Build Reputation
A blog is one of the most ideal ways to showcase your business’s prowess and knowledge, answering different questions and becoming an authoritative figure with good information. Positioning yourself to be a thought leader in the industry can truly help with reputation and improve your brand image.
4) To Spark Relationships
Another reason why blogs do so well online is that they are able to capture the interest and attention of many readers in the digital space. It can generate an author-reader relationship that elicits trust and binds you with others. Whether it’s with customer acquisition or retention, have the web design include an avenue under the articles for people’s comments and interaction.
5) To Gain Sustainability
It’s best to execute different efforts to garner your business long-term results. Luckily, blog content is viewable for quite a long time, impacting your search engine rankings even after publication. Just ensure proper promotion so that you can generate clicks every now and then, as well as update the page’s information when needed.
6) To Improve Your Digital Marketing
Content marketing is vital when it comes to your digital marketing campaign, and having a blog for your website is a great way of doing so. Aside from that, you can also use it as a tool for other online marketing strategies on different platforms. If you have a social media post or PPC ad, you can use relevant blog content as a landing page.
Conclusion
Blogs usually seem more personable, so executing such a down-to-earth projection of your business while appearing professional and creating connections is a great way to improve your site. Invest your resources into having this type of content ready and available.
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