Search engine optimization (SEO) is one of the most critical tools that modern businesses have at their disposal. Through SEO and SEO services, businesses can maximize their online presence and reach their desired audience. Indeed, proper SEO practices can help even small businesses garner the reach of more prominent and much more established corporations.

Now, the operative word there is “proper”. This is because poor execution of SEO will do close to nothing for your business. In fact, it can even end up hurting your business and lowering your rankings on search engines. This is the last thing that you want, as it can have pretty devastating effects, especially for small business owners. 

To help you out with this, we’ve prepared a list of common SEO mistakes that small businesses should avoid. 

Poor Audience Research

The point of SEO is to connect your business to a specific audience that is inclined to pay for your product or service. To do this, you need to do thorough research on your target audience. Failing to do so will likely result in failure from an SEO perspective. 

If you don’t do enough research, you’ll end up creating a strategy that’s too general. And while this may seem like a good idea, this could lead to you reaching people that have no interest in your product or services. This completely defeats the purpose of SEO and will hinder the growth of your business.

Bad Keyword Choices

Aside from knowing your audience, you should also make sure that you allocate time and resources to keyword research. Keywords are the lifeblood of SEO and will be a huge factor in determining how your site ranks on search engines.

Now, choosing the best keywords can be difficult. You can’t just choose the most popular keywords as they are highly competitive and are used by high-authority websites. Choosing niche keywords isn’t the best choice either, as they tend to be irrelevant to what your target audience is searching for. Strong keywords should strike a balance between popular and unpopular, as these are the ones that will help your website rank better.

Low-Quality Content

While keywords are important, you’ll also want to use them effectively. You can’t just fill your content with dozens of keywords with no concern for value or sense. Using the right keywords alone won’t be enough; you need to create good content that provides value to your audience. 

Ensure that the content you create is relevant to your audience. Consistency is key—regularly posting new content will draw in your audience. In contrast, old and irrelevant content can hurt your search engine rankings.

Lack of Links

Lastly, poor link building will render all your SEO efforts meaningless. To optimize your website, you need to focus on gathering backlinks. A great way to do this is to partner with businesses for guest posts and link exchanges. You can complement this strategy by adding website listings to business directories and review sites.


Most of these mistakes stem from a lack of knowledge of SEO best practices. Hopefully, this article is enough to give you the information you need to navigate both SEO and digital marketing better. Be sure to keep all of these things in mind in order to make more informed decisions about your SEO and digital marketing strategies.

Now, things can still be a little tough even with enough information. If you require the services of a professional, Co Media has you covered. We are an advertising and marketing agency in Australia dedicated to helping businesses of all sizes grow their digital footprints. Allow us to propel you towards success—book a free strategy session today!