The Internet world has never made it this easy to advertise brands to a broader audience, especially with the dense competitive market. Also, with the availability of many methods and platforms, it can sometimes leave you confused about how they differ and how they work to help your business grow and succeed in the long run. You might even have heard many terms and might be able to define a few of them. However, the most commonly used terms in the digital business are SEO and content marketing. 

In this article, we will share more about SEO and content marketing and their differences and how they work.

What is SEO?

Search Engine Optimisation is the organic way of promoting your website on the Internet. The main goal of SEO services is to rank your website on the topmost of the Google search results page when a user enters a keyword. Suppose you go on Google to look for the best shoes for running. If you have a shoe business and your website has a good SEO strategy, Google will show your website first to your target customer on top of your competitors. 

To fully optimise your website, SEO requires many components and processes to be applied. The main factor is the integration of keywords in your web pages. Keywords are the words or phrases that most users enter in the Google search bar. The more your website wordings use those keywords, the higher traffic your website will receive.

Aside from that, SEO uses backlinks, which is a link from another website to your site. A website needs thousands of reputable backlinks connected to it to show good performance in search engines. Backlinks will increase your website’s trustworthiness and improve your quality score. Although there are many more aspects to SEO, these are the most important basics to know about.

What Is Content Marketing?

Content marketing is the use of social media platforms to promote your brand using the pieces of content posted there. Keep in mind that content marketing cannot work without producing any written pieces because the content is what it sells. One of the main differences of content marketing to SEO is that it is usually paid to advertise to a broader audience. Another difference is that content marketing is not as complicated as SEO when it comes to components and efforts. However, it does involve many considerations, such as time of posting, age, gender, social status of the target market. 

How Do These Two Work?

While discussing SEO and content marketing can be confusing, these two do complement each other.

In SEO, it demands keywords for the website to show up to an audience. While in content marketing, those keywords must be integrated throughout the content to yield successful results. 

Similarly, SEO needs backlinks, and content marketing can supply it. But this will work more if you are producing content that sparks your audience‘s interest. For example, you post a photo of skincare products for acne on your social media account. If the people find it interesting enough, they will flock to your website, and that will help your SEO efforts. 


Although SEO and content marketing have their differences, they should not be used in contrast with one another. Instead, think of them as supportive of each other. These two are both digital strategies that work hand in hand to help your business achieve its set goals. The key here is to understand each difference and how they work individually and when combined. 

Co Media is a digital agency in Australia offering digital services to small to large businesses. We provide professional SEO services, Facebook ads, Google ads, and website creation. Get in touch with us today to learn more about our services!