With 72 percent of businesses relying on social media data to make informed decisions, this new avenue has gone a long way from simply being a communication tool between individuals. The fact is, apps like Facebook, Instagram, and YouTube have become successful marketing channels, promoting products and services tailored to the algorithm of the user. And with constant changes looming, practitioners need to be on the lookout for the next big draw for leads and conversions. Here are some trends every Facebook ads agency must know:
Forget Window Shopping; Here’s Livestream Shopping
Retailers are shifting to an online model that enables customers to shop from home with the same personalized atmosphere of a store. A McKinsey report showed that 35.6 percent of online shopping was in apparel and fashion. Like social commerce, live streaming brings the retail experience directly to users’ handheld devices.
Micro-Influencing
The time for content creators is upon us all. A report from 2018 shows that more than 50 million people worldwide consider themselves to be content creators. They are not limited to social media networks, but those who use social media contribute to the expected $13.8 billion influencer industry.
With the maturation of the influencer economy, more strategies have become available to brands. Micro-influencers with less than 15K followers tend to have higher engagement rates on Instagram, YouTube, and TikTok, allowing smaller brands to grow their presence.
Why is this a rising trend? Micro-influencing conveys accessibility to the consumer. These brand ambassadors aren’t out-of-reach personalities like Kylie Jenner or Kanye West. They’re everyday people like you and me, which is something a Facebook ads agency must capitalize on.
Social Commerce
Companies and brands now sell directly to their customers from their social media accounts, not just their official e-commerce store on the main website. What’s the appeal? Leads no longer have to visit an online or physical store to get what they need. They can find it while browsing through their feeds! And with Sprout data showing that 80 percent of customers are more geared towards buying through social media, any marketer cannot afford to ignore this paradigm shift.
TikTok, Time’s Not Up
While TikTok may not see the same growth in 2020, the platform is still on a solid upward trajectory. As of September 2021, TikTok reached 1 billion monthly active users. TikTok is also investing in developing an advertising platform to help businesses and brands create a presence on the app.
Some other critical TikTok statistics include:
- Seven out of ten US teens use TikTok.
- TikTok averages 900,000,000 user log-ins every day!
- TikTok users spend around 89 minutes daily.
- Additionally, 47 percent of TikTok users have “bought something seen on the app,” while 67 percent agreed that “TikTok inspired them to shop even when they weren’t looking to do so.”
Given this growth and usage, businesses would be wise to ally with TikTok. If you’re a Facebook ads agency, learn how to use TikTok for your business and how its trends influence your clients’ social strategies.
Improve as a Facebook Ads Agency in 2022
Being trendy with social media makes all the difference for your bottom line. It locates where your customers are and provides you with an opportunity to reach them where they are. You will need to adjust your lead generation and sales strategy, but if it brings in the bucks, it’s well worth the physical and monetary investment.
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