Choosing Google Ads Keywords for your campaigns is one of the most important decisions you have to make when optimising a Pay-Per-Click (PPC) campaign. Choosing a good keyword can be the difference between winning more clicks and losing money on an ad campaign. 

Before anything else, it’s essential to know what makes a good Google Ad keyword:

  • High Search Volume: The higher the search volume, the more likely you are to be seen on Google. It’s just as important to have a high search volume to have a high click-through rate on your ads.
  • Topic-Specific: Keywords with a specific topic tend to convert best. For example, if you’re selling a home security system, “Home Security Systems” is more specific and will work better than “Security Systems.”
  • Competition: The higher the competition for a specific keyword, the more difficult it will be to get your ads to show up for that keyword. However, this doesn’t mean that you should go for low-competition keywords. It may still be worth trying to rank for a more expensive keyword to bid on and has a lower search volume than a keyword with a lower cost-per-click and a higher search volume. This is because keywords with a higher cost-per-click are much more likely to be exact-match keywords with higher conversion rates.
  • Long-Tail Keywords: Long-tail keywords are those that are long but still very specific to the topic. This can be a good way to appear in Google’s top ads, but it’s also a good way to rank well in the organic search results.

Now that we got those out of the way, it’s time to find a set of good Google Ad keywords.

Look into Google Trends

Google Trends is a great starting place if you are looking for general keywords. It allows you to research topics by keyword. You can see the number of searches for a specific period and the general trend for that topic. You can also click on keywords to see the highest searches for that keyword.

Google Trends is also a great way to find long-tail keywords in your Google Ad campaign. Just click on the trend line that you want to use, and you can see popular long-tail keywords and their corresponding search volume.

Take Advantage of Existing Queries

When it comes to creating a successful Google Ad campaign, it can be helpful to find popular queries in Google’s organic search results. For example, if you are selling a product or service in the travel industry, you can go to and look at the queries under the “Searches related to” section.

Scan Your Website

If you have a website or blog, you can find Google Ad keywords by scanning your website for popular keywords. You can also look for popular keywords in the pages that perform best.

Make Your Google Ad Campaign Successful

Keywords are very important to your Google Ad campaign, so make sure you use these steps to find good ones. It’s a lot of work, but choosing the right keywords will make your campaign more effective.

Do you need help with your Google PPC strategy? Co Media is a digital agency that offers services to small, medium and large-sized e-commerce and service-based businesses to maximise your online footprint. Get started with us today!