Did you know that Google Ads help to generate an average of two dollars for every dollar spent? Now that’s some incredible return on investment, especially for those with massive budgets. Of course, even those with tiny budgets can enjoy the benefits of Google Ads, given that they know how to use the tool in the first place. Two dollars return or more for a one-dollar investment is only possible if a company puts in the time and effort to carefully create an effective Google Ads strategy. If you don’t know how to do that, you’re in luck.

Today, we will share various tips to help you put Google Ads into effective use with a small budget.

1. Define Your Objectives

The first thing you must always do before participating in Google Ads efforts is to define your objective. Ask yourself things like what your conversion goals are, your overall business goals, and the like. The importance of this is that when you realise what your objectives are, you can carefully implement strategies that help you specifically achieve those goals. This makes the entire effort not only much more affordable but also more effective and rewarding!

2. Create an Effective Structure

Being able to plan for Google Ads properly from the start gives you the best chances of creating a strategy that will succeed down the line. Everything from picking the right keywords down to focusing on the right locations will help your effort see more positive results. This is all thanks to the fact, if planned right, your ads will show up to relevant customers that will show interest in what you have to offer!

3. Produce High-Quality Adds

No Google Ads is going to perform well if the ads themselves don’t look good. As such, the majority of your budget, no matter the size, should be placed on creating high-quality ads. Make sure the ads you produce are crystal clear and valuable to the people you are targetting. This also helps to up your Quality Score that Google provides that considers multiple factors like bid amount, landing pages, and more. The higher the score, the higher the chances of conversion.

4. Focus On Long-Tail Keywords

While there are many keywords to pick from, we recommend that you look for a handful of long-tail keywords to use for your Google Ads. Long-tail keywords are much more focused than general short-tail keywords, meaning that long-tail keywords will experience much less competition. These keywords get even better if you are able to include your neighbourhood, city, or your location somehow, as it’ll ensure those near you will immediately take an interest in what you have to offer.


There are so many other things you can do to maximise your Google Ads effort, such as optimising your landing page, picking only a few keywords, implementing negative keywords, and measuring your results. Regardless, all of these efforts will help you make the most out of Google Ads, allowing you to hit that two-dollar-per-one-dollar average and possibly even surpass that number! If, for any reason, you are having trouble implementing Google Ads, don’t be afraid to reach out to a digital agency to help you out. They can take care of your Google Ads needs, ensuring that you can focus on other aspects of your business while your Google Ads efforts are done the right way.

Co Media is a digital agency in Australia offering various digital services to small, medium, and large digital companies to maximise their online presence. If you are looking for an advertising service to help you make the most out of Google Ads, reach out to us today!