You might think that typography is insignificant, that you can pick any font you like and use it on your website. This, unfortunately, only leads to websites that may look incredibly messy or utterly boring. Now, we’re not saying that your picks are bed. We’re saying that if you pick based on feeling, you might get into trouble. There are many factors you must consider to pick the right typography to use on your website, and there are go-to fonts out there that are generally regarded as great in most use cases
That being said, if you need help picking the right typography for your website, here are some tips to follow:
1. Limit Yourself to Two or Three Fonts
It is easy to get carried away with the number of fonts you can use on your website in this modern world. You do have the power to load thousands of fonts onto your laptop, after all. However, you should remember that you are limited to a maximum of two or three fonts on a single website. Your whole website is not going to be a typographic masterpiece, after all. By limiting yourself to a few fonts, you can create a more cohesive design and make your typography more integral to your website.
2. Consider Readability and Legibility
Now, this tip is pretty obvious. If your font is incredibly difficult to read or legible, you’re doing it wrong. This is particularly important if you’re using your website to conduct business. You need to make sure that your website is easy to read, or it will definitely hurt your business.
3. Understand the Purpose of Your Website
How and why you’re using your website is going to determine the typography you should choose. If you’re using your website as an archive of your service, you might want to use a serif font. Serif fonts are great for creating a classic, old-fashioned design that you can use to make your website feel professional. If you’re using your website to present yourself and your service, you might want to use a sans serif font, a font that is known for its clean, modern look.
4. Study the Typography Used in Other Websites
When you’re learning how to pick the right typography for your website, you should also study typography on other websites. The reason you should do this is that you can learn a lot from studying the typography of other sites. The fonts they use, the colours they use, and the proportions they use are all important factors that you should study when you’re learning how to pick the right typography for your website. This is especially true if the website is under a reputable company, as you can see what they do that you can also consider doing for yours!
You have to consider many factors when you’re picking the right fonts for your website. From line strength to spacing, these factors all affect how good your texts look on your website. Regardless, by taking the time to understand these factors and to study the typography used on websites, you can make a difference for your own website and for the better!
Co Media is a digital agency offering various digital services to small, medium, and large e-commerce businesses. If you are looking for a web design agency to help you create the perfect website, reach out to us today!