When you want to see different outcomes, you have to implement something you have never done before; something that is different from what you have been previously doing. 

With that in mind, you need to make sure that when you use different marketing strategies, you implement a different approach—it includes setting up a stronger Google Ads strategy for your business this 2022.

A strong Google Ads strategy has three vital components: keeping up with Google Ads updates, consistent audit, and powerful reporting.

Let’s dive into these factors one by one.

Keeping Up with Google Ads Updates

First, you need to stay in line with Google Ads updates. Google constantly updates their algorithms to find out what works and what does not. They change their guidelines to make sure that their ads services are fair for everyone. 

For instance, this year, Google announced that they would have an expanded text ad this coming June. Their new feature makes responsive search ads the only available ad type for a standard search campaign.

As a business owner, you need to be aware of Google Ads updates and implement them as soon as you can. When you do so and you stick with the new Google Ads policy, you will see a positive change in your business.

You can stay informed on their New features & Announcement page to learn more about Google Ads updates and how they affect your business.

Do Consistent Audits on Your Google Ads Account

Second, you need to consistently perform an audit on your Google Ads account. It means setting a timeframe regarding when to check your Google Ads account. You can audit weekly or monthly.

Whatever works best for you to check on your Google Ads account is the best period to make an audit. When you do an audit on your Google Ads account, you must have an established checklist of tasks you want to accomplish in your audit. 

For instance, you can check on your Google Ads performance to see if your ads are showing as expected or if there are some issues. If there are, you need to decide if you want to keep doing what you’re doing or change your tactics.

Adding to the audit, you can opt to adjust your bidding strategy and allocate a budget to certain specific campaigns and keywords. You can also check in on your landing page to see if it meets your business’ needs.

Create a Google Ads Reporting Approach

Last, you need to create a Google Ads reporting approach. This is important because Google Ads reporting is needed to gain insights and information on how your business is performing. 

With the data you get from Google Ads reporting, you can make informed decisions on what to change and how to improve your business, ultimately helping your company in the long run.

You want to capture real-time reports to check mistakes along the way and implement the necessary strategies to prevent them. That way, you get to take action as soon as possible without waiting until the following year. 

Using a reporting strategy can also prevent analysis paralysis. With this in mind, you get to improve your Google Ads campaigns and realign your steps toward reaching your specific business goals.


To sum it all, when you create a Google Ads strategy for your business in 2022, you must stick with it. It will help to audit your Google Ads consistently, keep up with Google Ads updates, and implement the necessary improvements. Lastly, you need to create a Google Ads reporting approach to keep track of how your ads perform. You can look forward to reaching more customers and driving your overall ROI through these three strategies.

Co Media is a marketing company in Australia providing digital services to small, medium and large-sized eCommerce and service-based businesses to maximise their online footprint. Let us help you establish an effective Google Ads strategy for your business this 2022. Contact us today to get started!