Your website is your business’s tool to make a first impression. Its appearance, the layout and the information are all key factors in a site visitor’s perception. However, before it factors into all of that, it certainly factors into SEO first.
Without a competent web design and the right tweaks, a website is prone to lacklustre SEO ranking. This causes it to be less visible in the search engines’ results pages and, in turn, fewer people who would see it organically.
Identifying the important bits that will affect your brand’s SEO and digital presence is simply paramount. It can help in targeting those parts and improving those details to ensure that your SEO ranking is up to par with other competing businesses and websites. Here are some of the important aspects of web design that you should consider.
1) Core Web Vitals
Core Web Vitals should be assessed to understand where your site is currently at in terms of the user experience it provides and its potential SEO ranking. Search engines like Google usually use this information to note which sites are helpful and viable to push onto users who may be searching for something of that niche.
Web design aspects like loading speed and web design layout are important to your Core Web Vitals’ health. If there are recurrences of pages being slow to load or the website being tricky to navigate, it won’t bode well for your business’s SEO.
2) Mobile Optimisation
It isn’t wise to assume that your site visitors will be viewing your website on a desktop. With the increasing numbers of mobile users, it’s safe to assume that most people will be typing out their inquiries through a tinier browser and screen.
It’s important for businesses to optimise their site so that content and information is accessible on smartphones and tablets. If the website’s design doesn’t have a mobile-friendly interface, it won’t do any good to your rankings.
3) Media Optimisation
Having media helps in adding variation to a website and improves its overall web design, but it’s important to do it right. Principles of both Image SEO and Video SEO are both important to integrate into a website.
Different methods help improve the optimisation of photos and videos. One key thing would be the file format and size. Test whether or not a file is loading correctly alongside other parts of the site since there is a tendency for a shift to occur.
4) Text Information
Alongside media, the text should also be focused upon when designing a website. Search engines still rely on the HTML code, alt text and text description of different web pages and elements. It’s better to fill in every column of that to ensure that your web design efforts will be recognised in your SEO ranking.
5) Page Prioritisation
On every website, there are some web pages that are more critical than others. The homepage is a great example of this as it’s the first thing a site visitor goes on. Getting these parts of a website to load quicker is vital to provide a better user experience and increase your SEO ranking. Certain methods such as lazy loading and minimising the content of a page help.
Taking all these different aspects into consideration should make the website entirely better both in terms of design and SEO. Soon enough, your business will be a tremendous stand-out in functionality and user experience.
In need of SEO services to maximise your online footprint? Co Media is a digital agency offering digital services to e-commerce and service-based businesses of all sizes. Get in touch with us today!