You may end up losing SEO traffic at some point during your business. While this may be upsetting, it is a normal thing and you should not be afraid. In this case, there are a few approaches that you can do to identify the cause and to come up with a solution.
1. Utilize Your Analytics Data
When you have some downtime in your traffic, you should first use your analytics data in order to identify what is happening and why. Find out if your site is experiencing a problem, such as a technical glitch, or if the traffic has dropped due to some other reason.
2. Use a Keyword Tool to See If Your Keywords Are Dropping
If you have been ranking well for any keywords, then you should find out whether the traffic has dropped from this data. In order to do this, you should check the keyword tool in order to see whether your keywords are still ranking.
3. Check Your Links, Social Networks, and Other Pages
If you are getting no traffic or you see it drop, then you should look at the links, social networks, and other pages that are linking to your site. If they have disappeared, then you may lose some of your traffic. In order to check whether this is the reason, you should look at the number of links, social networks, and other pages that are linking to your website in comparison to your previous stats.
4. Check Your Competitors to See If Your Competitors Have Gained More Traffic
You should check your competitors and see whether they have gained more traffic than you in order to check how your traffic has changed. If you see that there is a competitor that has gained more traffic than you, then you should check what is happening. In this case, one of the things that you can do is to find out how this competitor has gotten their traffic. In doing so, you can find out how you can get your traffic back.
5. Evaluate Your Content
You should evaluate your content. In order to do this, you should look at your most popular posts and see how they are performing. If there has been some change in your content, then it is a good idea to focus on the content that works the best. It is possible that you can get the traffic back by producing similar or better content.
6. Determine the Best Time for Traffic
If you have some downtime in your traffic, then you should determine the best time for traffic. Find out what time your traffic is the highest and what time it is the lowest. When you are aware of these times, then you can do the optimizations that are most effective.
7. Check If Your Website Is Working
If your website is not working or if it has been unresponsive, then you should check this out. This can be a big reason for low traffic. If you take the time to ensure that your website is working, then this could fix the problem.
Conclusion
Low traffic can be a normal thing that you experience and it does not necessarily mean that you have a big problem. By following this step-by-step guide, you will be able to find out why your SEO traffic has dropped, and you can get it back.
To employ the best techniques for your SEO strategy, you will need help from an SEO marketing agency like Co Media. We at Co Media offer digital services and solutions to all kinds of businesses with the goal of helping propel your business forward. Contact us to learn more about our services.
