The pandemic has hit the economy hard since it started last year. But with the fall of certain industries emerged the need to go digital. Even if people are not allowed to leave their homes, the online world has helped tremendously in contributing to the success of startups and long-time businesses. 

One thing the marketing world has done to stay afloat is to focus on the powers of digital marketing. This field of marketing is not new, but it has been creeping up to become one of the most effective ways to advertise. One field of digital marketing that makes a great impact is Search Engine Optimization or SEO. If you have heard about it before but have never gotten around to trying it, here is how it can boost your business.

What is Search Engine Optimization?

SEO is the practice of altering and adjusting the online behaviour of your business so that it can rank better on search engines. The ultimate goal of SEO is to get your business noticed by the people on the internet when they input certain keywords. Ideally, you want to be in the first ten pages of search results since user behaviour suggests that people don’t naturally search beyond that. The closer your website is to the first page, the more likely you’ll get visitors.

Why is it Important to Start Now?

Organic traffic is hard to build because the competition is stiff. It is estimated that 2.5 quintillion bytes of data are made every day on Google alone. Billions of blogs are posted daily, which means it will take a while before your website is even given a chance to make the top 100 pages. 

Starting now gives your website time to be indexed by search engine bots and climb the ranks. It will take longer than paying for ad spaces, but you have to look at it as a long term investment. You can’t keep paying for ads unless you want to waste your marketing budget. Grow organic traction now and reap the fruit of your labours eventually.

How To Get Started

The basics of SEO start with determining your keywords. What are the search terms that you want your website to pop from? After choosing your keywords, you have to incorporate them into your website with copy that naturally places these keywords in ways that make sense to the reader.

The most important thing to remember in SEO is to put the user first before the search engine. This field of Digital Marketing is a balancing act between percentages and creativity, so you better have someone competent to handle it.


Digital marketing is the future of advertising and sales. With the digital shift making waves in the pandemic-affected society we live in, it’s only natural to invest in the marketing methods that are long-term and stable, such as SEO. Before you start wasting your money on ads that won’t work until your organic reach is up, start building organic traffic while you have time on your side.

The world of digital marketing can be intimidating if you don’t know what you’re doing. If you are looking for professional SEO services in Australia to help with your website’s SEO, Co Media is the digital agency for you. We offer a wide range of essential eCommerce services for small, medium, and large businesses. Get a quote from us today!