Of small businesses that engage in digital marketing, 83% of them say that it’s working. Through digital marketing, businesses can convert more leads, improve their brand awareness, increase sales, and more. Are you trying to decide whether or not it’s worth it to invest in digital marketing? Let’s take a look at seven impressive benefits of digital marketing.
1. Affordable
A lot of smaller businesses might be reluctant to have much in the way of advertising budgets. One of the digital marketing benefits is that it can be much more affordable than traditional marketing.
Engaging in email marketing, social media marketing, or utilizing another digital marketing strategy doesn’t have to be expensive. Plus, when you take a look at how many more customers you’ll be reaching through digital marketing, you’ll see that it’s worth the expense.
2. Measurable
With traditional marketing campaigns, you might have to wait for weeks or months to determine how successful a campaign was. With digital marketing, you can measure the effectiveness of an ad or a whole campaign basically immediately.
When you use email marketing software, you’ll be able to track how different emails performed. This means you can know how many of the emails were opened and how many of them lead to conversions.
There are also tools such as Google Analytics where you can measure the success of your blog or website.
You no longer have to try out ad campaigns only to find they were unsuccessful months later. One of the benefits of marketing digitally is that you can know right away what works and what doesn’t. This means you can double down on what’s working and pivot away from what isn’t.
3. Brand Building
One of the advantages of digital marketing is that it can help you build your brand. Branding is essential because it helps your customers know what to expect from your business and it ensures that your company makes a memorable impression.
A well-developed digital marketing strategy utilizes consistent brand imagery across different platforms. Your brand is the personality of your business, and digital marketing makes that personality known to the customer.
4. Awesome Return on Investment
The return on your investment is the most important thing for any business. When you engage in digital marketing, you’ll see a substantial return on even the smallest of investments.
Not only do digital marketing strategies not have to break the bank, but they can achieve some serious reach. That means that a relatively small investment can come back to you many-fold in a short amount of time.
5. Adjustable
One of the great things about digital marketing is that you can make changes to your campaign as quickly as you can click your mouse. This means that when an ad is doing well, you can invest more in that particular angle. When an ad isn’t doing as well as you had thought it would, you can change it or drop it all together easily.
With traditional marketing, on the other hand, there are often long term agreements in play. That means that even if you know an ad just simply isn’t working, you’d have to wait for the agreement to expire before changing or dropping the ad.
6. Easy to Target the Right Audience
The ability for you to precisely target your audience is a major advantage of digital marketing. When you use traditional marketing methods, you’re just plastering the world with your ads and hoping they stick. With digital marketing, you can target your desired demographic with precision, meaning that you get a lot more bang for your buck.
There are nearly infinite companies competing for your customers’ attention. Your customers are out there though, and they want to know how you can solve their problems with your product or service.
When you advertise on social media or webpages, you can be sure that you’re speaking to the right type of people. You wouldn’t want to waste an ad trying to sell sirloins to a vegan, or plumbing services in Cleveland to a person in L.A. Digital marketing is sophisticated and customizable, meaning it can be incredibly effective.
7. Helps Keep Your Customers Engaged
Remember, the internet is a noisy place. Your customers’ attention is getting pulled every-which-way constantly. This means that when a customer ends up on your website or social media page, they need to find what they’re looking for right away or else they’ll bounce.
Continuous engagement is necessary in order to stay relevant. You’ll want to regularly post content such as newsletters, blogs, and videos. You can also advertise promotions and special offers.
When you use digital marketing strategies to advertise your business, your aim is to hold your customers’ attention so that you can build a reputation as a credible company.
You Can Start Experiencing the Benefits of Digital Marketing Right Away
Whether you run a tiny company of one or are the CEO of a major corporation, digital marketing is a worthwhile investment. When advertising, you want to be where the people are. Nowadays, they’re most likely online.
The benefits of digital marketing are many, and there are few drawbacks at the same time. When you undergo a digital marketing campaign for your business, the worst that can happen is you use the measurable information to learn that you need to pivot or change course.
Is it time for you to capture the attention of your audience? Learn more about using Facebook Ads as a part of your digital marketing strategy by clicking here.
