Facebook is an excellent tool for reaching your target market and communicating with that market. And if you have been running Facebook ads for quite some time now, those ads with impressions more than 500 may have what we call Facebook ad relevance score.

What Is Facebook Ad Relevance Score

A Facebook ad relevance score is defined as the percentage of your audience (defined by your target) that sees your ad. Facebook ad relevance scores generally range from 6 to 10; anything in the range of 6 to 9.9 is considered very relevant. However, if you are at the top of the range, your ad is reaching the exact target audience you set out to reach.

Keep in mind that the higher your search volume, the more competitive your ad relevance scores will be.

Here’s how you can get that score higher and see better results from your Facebook ads.

1. Use Precise Targeting

The first step you need to take to get a higher Facebook ad relevance score is to define your target audience as effectively as possible. This is the foundation of your Facebook ads because the target audience will determine the relevance of your ads. If you are advertising an event, choose to target those who are interested in your event, or are part of your target market.

The next step is to make sure that your Facebook page is connected to your target audience. This way, any posts that you make will be more relevant to your target market, giving you a higher chance for a better Facebook ad relevance score.

2. Consider Video Ads

Surprisingly, Facebook video adverts have a much higher Facebook ad relevance score than any other form of ads. Facebook video ads are versatile in that you can use them for any type of ad, and you can target your audience by showing them what they are most interested in Videos might increase engagement and have a higher Facebook ad relevance score because they are able to capture attention and make viewers feel like they’re engaged in an activity.

3. Link Clicks

When making your Facebook ads, you may want to add a link. The link is a good way to encourage people to take the next step, whether they are encouraged to sign up for a newsletter or buy your product. If you want your Facebook ad relevance score to be higher, make sure the link is compelling and relevant to your target market. If your target audience is people who are interested in cars, then add a “See More” button that has the link that will lead them to a compelling landing page about what you can offer.

4. Refresh Ads

Facebook ads can be refreshed and come with a new ad relevance score to see if they are more effective. When you refresh your ads, you will gain more attention than your original update. This is because you’re adding more information that is more relevant. If you don’t want to share more information, consider including an image that is more relevant. This image will automatically refresh your ad relevance score.

5. Ad Placements

The placement of your ad will also affect your Facebook ad relevance score. People notice more if ads are placed in the right side of the Facebook news feed because they will be more relevant to them.


Facebook is a powerful tool if you know how to use it well. The 5 ways we shared in this article should help you get a higher Facebook ad relevance score. You may also want to try other practices that work for your business and target market. 

Co Media is a Facebook ads agency that helps businesses get more customers by using the power of Facebook. We create a plan that is tailored to your business so you can see the results you want for your brand. Let us help you get a Facebook relevance score of 9 and 10! Contact us to get started!