As a small business, you’re going to spend countless hours perfecting your website, creating a logo, trying to draw in customers, and so much more.
Did you know that one great way to attract organic traffic to your website is by improving your SEO? Search engine optimization doesn’t have to be as challenging as you might think.
In fact, there are ways that you can use SEO for small business right away. You’ll see that more and more people will be finding your products and website without you having to put in much effort.
Be sure to keep reading for our guide on the best SEO for small business ideas that you didn’t even see coming.
Build up Links on Other Websites
One great SEO strategy is having your website link on other websites throughout the internet. Building up your links will help you build authority with Google and make your website more recognized. Doing this is also known as your backlinks, and you want to make sure that it is strong.
You can do this in several ways and help you rank higher in search results. Make sure that your website is listed in directories, on the better business bureau, or through your other business partners.
Doing this will help your niche keywords rank higher in the search results when you put them in content or throughout your webpage.
Write Guest Posts on Other Blogs
Another way to make sure that your website link is on other pages is by writing guest posts on other blogs. Reach out to other blogs in your niche and see if they’re accepting guest posts.
You can write a guest post about something relevant to your company or products and then link to your page. Doing this will help to attract more traffic to your website through the other blog and search engines.
Guest posts can benefit you in more ways than one. Link building is a great reason to reach out to other websites and write a guest post.
Post Content Regularly
Some excellent SEO advice is to make sure that you’re always posting content on a schedule. There are many different apps and services that you can use to schedule your content to post when you want it to on your website or social media.
The best time to post is when your audience is the most active. Do a bit of research in your analytics and see when you’re receiving the most engagement. Try and post around this time each week.
You’ll find that when you post regularly that more people will be attracted to your website and are interested in your products. You will also see that search engines will take this into account when ranking your content. They will prioritize a website that has fresh and new content compared to one that rarely posts.
Use Keywords That Clients Will Search
Every digital marketing agency will tell you that keywords are essential when it comes to your marketing strategy. It is something that we all know. Yet, the thing you need to know is that you can’t use any keywords.
Instead, you need to make sure that you’re using keywords that your audience will actually search for when looking for your products.
Many of these keywords should be short phrases. Think of the things that you type in when searching for something.
Keywords sometimes start with “how-to” or another phrase. Be sure that they relate to your niche so that you can target your audience, and they will buy your products.
Link to Yourself
Another thing that SEO marketing agencies will tell you is that you need to link to your website when creating content. Link building is crucial when trying to rank in search engines, and another way to do it is by linking to your other blog posts.
Be sure to include links to relevant posts in new posts. You can even go back and update old content that you’ve created to include newer links.
Doing this is a good way to get people to click on more of your content and keep them interested. They will be spending more time on your website, which can improve your SEO.
You’ll find that search engines take into account how much time is spent on your website when ranking pages.
Linking to yourself is also a way to keep your website and content more organized. People will be able to find what they’re looking for easier, which more the experience more user-friendly.
Advertise Your Content on Other Platforms
Social media marketing is another helpful way to improve your SEO and help your page to rank higher. But besides Facebook, Twitter, Instagram, and the obvious forms of social media, there are other platforms that you can advertise your content on to help you rank higher in search engines.
Other platforms you can use to advertise your content are Medium, Quora, Pinterest, Slideshare, and so much more. Doing this can help you to expand your audience and move your content up to the top of the search engines.
When you grow your audience on social media and improve your engagement through these platforms, then you’ll find that your content will start to rank higher and you’ll attract more people to your website. Make sure that you’re doing your best to promote yourself and advertise.
Engaging with followers on other platforms is a great way to get them to keep interacting with you on social media.
SEO for Small Business Tips and Tricks
As you can see, there is plenty of SEO for small business tips and tricks that you need to know about to improve the traffic to your website. Be sure to use all our tips to improve your website and make sure that you rank high in the search engines.
If you’re looking for help to improve your sales, then we are temporarily offering a free marketing strategy session. Be sure to contact us today, so you can get in touch with one of our specialists and discuss all your options.