In 2020, businesses know that having a digital marketing strategy is essential, no matter how small or large they are. Yet, digital marketing can also seem like a wild beast if you have no idea where to start. 

Digital marketing is an effective way to advertise products, grow your audience, drive traffic to your page, and so much more. 

There are so different many types of digital marketing that it can get a bit overwhelming for businesses looking to get started. 

Be sure to keep reading for our guide on the common types of digital marketing and learn how you can get started with an effective digital marketing strategy of your own. 

Social Media Marketing

When you think about the different types of digital marketing, the first that comes to mind is most likely social media marketing. That’s because 3.8 billion people across the globe use social media. You know that your target audience is going to be on one of the many social media platforms that there are to choose from. 

Social media marketing is a great way to build visibility for your brand as well as engage with your target audience. You want to use your social media platforms to build a meaningful and trusting relationship with your clients. 

Customers will be more likely to shop with brands that they can trust. The best way to build that trust is through communication. 

Content Marketing

Another one of the great digital marketing types to build brand visibility is using content marketing. When you create content for your website, a blog, or your social media, you’re drawing in your specific audience. 

When creating your content, you want to think about what your target audience would be drawn to. This way you can create content that is interesting and relevant to your niche. 

Content marketing is very versatile because it can mean many different things. You can create blog posts, photographs, videos, or even text posts for social media. The best part about content marketing is that you can get creative with it. Make sure that you experiment to see what your target audience is interested in. 

One thing that you should remember is that your content marketing doesn’t always need to be an advertisement for your products. You can figure out a way to link to your products or services. Yet, your overall content should be interesting or entertaining for your audience. 

Influencer Marketing

Other kinds of digital marketing that aren’t as well known but still can benefit your business are influencer marketing and micro-influencer marketing. Influencer marketing is a great way to expose your products to a whole new audience. 

This means that you will partner with a person who has a large social media following. They will promote your products or services to their followers in exchange for free products or money. Most businesses that partner with influencers see a large number of new customers come flooding in. 

You will find a lot of influencers that work on Instagram, YouTube, or Snapchat. Make sure that you find an influencer that aligns with your brand and values. 

You can also work with a micro-influencer who can help to promote your brand especially if you’re a small business. Micro-influencers are going to have a smaller amount of followers. Yet, the chances are they still have a loyal following that is going to be influenced by their posts. 

Email Marketing

Another effective digital marketing strategy is email marketing. This is one of the more popular forms of digital marketing as it has been around for a very long time. Essentially you can email promotions, deals, new products, or any other updates right to your customers’ inboxes. 

Email marketing has evolved and adapted to what we know today. Most emails aim to create a conversation with your clients and put off a friendly tone, while in the past, emails were more formal and business-like. 

You might be wondering how you can build your email list so that you can start email marketing. The best way to do that is by getting people to subscribe to your email willingly. One way is to ask customers to sign up for your newsletter and to receive occasional email updates from you. 

You also might be interested in giving customers something in exchange for their email addresses. Put yourself in your customers’ shoes and think of what would influence you to sign up for an email list? 

Whether it is a discount code, free audiobook, a class, or something else, then be sure to offer that to your customers! Offering them something in exchange for their email address is a great way to start building an email list and being able to start email marketing

Video Marketing

We already talked about creating content as part of your digital marketing strategy. Yet, this also includes making videos. Video marketing can be an entire strategy all on its own. 

Video marketing is a huge hit right now. That’s because everyone is making and watching videos! 

You can make video content on pretty much any social media platform nowadays. Whether you’re on YouTube, Instagram, Facebook, Snapchat, or even LinkedIn. Videos can be anywhere from ten seconds long to twenty minutes or even longer if you want. 

Video marketing is a brilliant way to engage your audience and keep them entertained in your content. You can show behind the scenes footage as well as give product reviews of new products. 

Be sure that you experiment with the way that you create your videos. You want to be able to grab the attention of your audience right away so that they watch your entire video.

You can also include a call to action, or CTA, which tells your audience exactly what you want them to do. It could be to follow your page, share your video, or even check out your products.  

Learning the Types of Digital Marketing

As you can see, there are plenty of different types of digital marketing plans and strategies. You can install these into your marketing strategy to see results.

These types of marketing strategies are great for helping to engage your customers. As well as advertising your products and boosting your brand’s visibility.

Our company specializes in digital marketing and helping you get more traffic and leads to your business. You can claim a free digital marketing strategy session to help discuss your marketing plan even during COVID-19.