With 72 percent of businesses relying on social media data to make informed decisions, this new avenue has gone a long way from simply being a communication tool between individuals….
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Facebook remains one of the most widely used social media platforms on the planet, which means it is a lucrative space for advertisers. Unfortunately, misconceptions and misunderstandings regarding Facebook advertising…
If there’s one thing that brands should know now about advertising, it is that they should definitely do Facebook ads. With around 800 million Facebook users and counting, Facebook is…
First and foremost, in order to understand how to enhance our website, we must first have a basic understanding of the lead generation process. It is not immediately clear what…
You know you should offer educational content to build your brand, educate your customers and highlight the unique aspects of your business. But are you using the right type of…
Choosing Google Ads Keywords for your campaigns is one of the most important decisions you have to make when optimising a Pay-Per-Click (PPC) campaign. Choosing a good keyword can be…
In recent years, the need for digital marketing has skyrocketed simply because more and more users are using the Internet to meet their everyday needs. For this reason, companies use…
A Search Engine Optimization (SEO) audit is used to add value and give companies insight into their organic search results. By evaluating critical SEO factors, companies can develop a prioritized…
So you posted an ad campaign in Google Ads and see no impressions or clicks. The ad may not even be showing up! Now what? Don’t freak out! The failing…
Smarter business owners understand that if you want to reach as many audiences as possible, taking your business online is the way to go. Local businesses are especially recognising the…