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Jan 25
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Reasons for Using Long-Tail Keywords as an SEO Strategy

By Lucas Cook SEO
team

Optimising an SEO campaign is becoming more difficult since more people are searching the internet, and competition is increasing. However, using long-tail keywords as part of your campaign may be…

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Jan 25
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How to Use Facebook to Give Your Business a Competitive Edge

By Lucas Cook Facebook Ads
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Facebook is arguably the world’s most popular social media platform. More people use it than any other platform, and it is the most-visited social media app. These are among the…

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Jan 18
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3 Ways to Set Up Google Ads in 2022 to Help Your Business Succeed

By Lucas Cook Google Ads
people working

When you want to see different outcomes, you have to implement something you have never done before; something that is different from what you have been previously doing.  With that…

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Jan 18
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Digital Marketing in 2022: Trends We Can Expect This Year

By Lucas Cook Business
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We made it to 2022, and the world has transformed into a vastly different place in just a year. Along with the many shifts experienced by the globe, digital marketing…

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Jan 11
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Using Your Social Media Page to Improve Your SEO Rankings

By Lucas Cook SEO
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Social media has been around for decades now, and throughout the years of their rise and multiple introductions, companies and industry leaders have been using them to boost their brand…

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Jan 11
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What are the Important Reasons You Should Invest in PPC Campaigns for Your Business Today?

By Lucas Cook Business
desk setup

When speaking to people about their marketing strategy, every once in a while, we hear,  “We don’t have the budget for PPC,” or “We’re not going to pay for traffic.”…

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Jan 04
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3 Tips to Improve Your Facebook Advertisement Efforts

By Lucas Cook Facebook Ads
typing

You don’t need anyone to tell you that Facebook is an incredibly popular social media platform. With over a billion active users every day, saying that a lot of people…

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Jan 04
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Google Ads Aren’t Showing? Here are a Few Reasons Why

By Lucas Cook Google Ads
people working

You’re bound to have high expectations no matter what strategy you’re working on or applying. But sometimes, despite your best efforts, you don’t get the results you’re hoping for. While…

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Dec 28
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4 Tips to Pick the Right Typography for Your Website

By Lucas Cook Website
website text layout on a computer

You might think that typography is insignificant, that you can pick any font you like and use it on your website. This, unfortunately, only leads to websites that may look…

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Dec 28
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Ineffective SEO Campaigns? Here Are the Reasons Why

By Lucas Cook SEO
computer

Sometimes, what you think may be your best shot isn’t enough. The same goes for SEO strategies. When you’ve waited too long to get the website ranking you want, it…

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